6 Comments on Google’s Share Keeps Climbing
Google’s Share Keeps Climbing
No, not its share price, but its search share……
Category: Of Note in Search Biz
Google to Go Big With TV Ads
So says Lost Remote….
Credible Health Search
..something a lot of players are interested in making health search better, Hakia joins the crowd, Mashable has a good review….
..something a lot of players are interested in making health search better, Hakia joins the crowd, Mashable has a good review.
Lying in the Weeds…
Microsoft is gaining search share, according to Compete……
Microsoft is gaining search share, according to Compete…
And No Surprise: Performics Is Going, at Least, the Problematic Part
More on the official Google blog. Interestingly, Google is keeping the affiliate marketing portion of the Performics biz….
More on the official Google blog. Interestingly, Google is keeping the affiliate marketing portion of the Performics biz.
Maybe Google Answers Just Needed A Better Interface
Because here's one… (via Scott)…
Yahoo Marketing: Why Not Take A Page From Intel Inside?
I've heard Yahoo's local radio ads a few times while driving around the Bay area. I'm going to save my detailed thoughts on them to an audio post, but suffice to say, I had mixed feelings when I heard them. Radio ads in general seem to play over on…
I’ve heard Yahoo’s local radio ads a few times while driving around the Bay area. I’m going to save my detailed thoughts on them to an audio post, but suffice to say, I had mixed feelings when I heard them. Radio ads in general seem to play over on the stupid side of the yard, but what I found interesting was the direct mention of Google – twice – and the use of an associated wolf howl. Webmasterworld thread on the new ads is here. News.com story here.
Regardless, offline marketing of search can, no doubt, boost share. Why? Because honestly, there’s not much further down Yahoo’s share can go. With Ask all but throwing in the towel, Yahoo is one notch closer to the bottom (yeah, I know, Microsoft is lower, but I sense they could be, as many in the industry have said to me, lying in the weeds for a reason….).
Read MoreGoogle: Patterns in the Click Fraud Cloud
A short post on the Google blog about how the company uses log files to ferret out click fraud. Worth noting …….
A short post on the Google blog about how the company uses log files to ferret out click fraud. Worth noting ….
Lost the Intent?
Perry Evans wonders, as he examines the new site-specific search SERPS (see here for context): Have we lost the intent? When a consumer uses search terms like walmart or walmart.com, it’s one thing to “help the user” by giving them sub-site links, it’s an entirely other thing to use…
Perry Evans wonders, as he examines the new site-specific search SERPS (see here for context):
Have we lost the intent?
When a consumer uses search terms like walmart or walmart.com, it’s one thing to “help the user” by giving them sub-site links, it’s an entirely other thing to use the site’s content and perform your own search, while showing competing ads. Shouldn’t this be a retailer opt-in scenario? Is there not an underlying TOS issue on the crawled content?
Read MoreGoogle’s Second Click Conflict Dominates SES Panel Today
At SES, while I was on a panel about universal search, Comscore today released some really interesting data. We spent the rest of the hour debating the meaning of if all. It was like getting muffins straight from the oven – no one has seen it, not even the…
At SES, while I was on a panel about universal search, Comscore today released some really interesting data. We spent the rest of the hour debating the meaning of if all. It was like getting muffins straight from the oven – no one has seen it, not even the product manager of universal search at Google, whose service the data analyzed.
You can find in the moment coverage of the news here. What I found fascinating about this – not just the data, but the chance to really think about universal search – is the age-old conflict that Google faces between being a pure navigation service – “We get you where you want to go” – and being a media company – “We get you to our properties, where we make more money if you stay.”
This conflict is very real, urgent, and present.
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