Upto11.net is another music search engine, but it has a different interface from MusicPlasma. Worth checking out, I liked it on first blush…the engine uses a community "fan base" to help with filtering….
Upto11.net is another music search engine, but it has a different interface from MusicPlasma. Worth checking out, I liked it on first blush…the engine uses a community “fan base” to help with filtering.
Last week there was buzz about how paid search is slowing, this week Fathom Online, which maintains a monthly keyword pricing index, reports that in fact prices dropped for paid search terms, by an average of two percent. Release is here. I don't know how you all feel out…
I don’t know how you all feel out there, but I sense a backlash of sorts building toward paid search. The story has been too rosy, for too long. Journalists and Wall St. analysts are starting to look hard for chinks in the armor.
One of the most interesting, from my point of view, is clickfraud. I’ve been talking at length to a fellow who is a significant advertiser on Google and other paid search networks, and he is literally exhausted from chasing down all the fraud that is plaguing his ad buys, and really angry with Google for not being responsive to his requests for relief. I’ll be writing up that story and posting on it shortly, but if you have any information or insights on clickfraud, send em my way, or post em here.
Read MoreI've posted in the past on how Yahoo will turn ten this year, the image at left is from a Web 2.0 presentation we did back in October (by the way, I'm busy building the program for this year, and it looks awesome, already have a dozen folks lined…
I’ve posted in the past on how Yahoo will turn ten this year, the image at left is from a Web 2.0 presentation we did back in October (by the way, I’m busy building the program for this year, and it looks awesome, already have a dozen folks lined up and I’m really excited…send me your ideas…) Anyway, a kind reader sent me a note that on Weds Yahoo plans to launch a microsite that, the reader tells me, “will be linked to from the main page. The microsite “will feature companies, news, historical events, popular culture, Yahoo! milestones, and innovations which are relevant to the past 10 years of the Web.” Keep an eye out for it!
Yahoo has had a spate of press coverage lately, from the Journal, Wired, and others. It’s SES Show week in NYC (wish I was there, but alas I could not make it) and Jerry Yang gave the keynote. Gary Price did a nice walk down memory lane here. Good coverage of SES here and here.
UPDATE: Here’s the ten year retrospective link…
Yahoo tonight announced the Yahoo Search Developer's Network (no link up yet). In short, this is a program to allow developers to build upon the Yahoo Search and Overture platforms (Overture will be rebranded Yahoo Search Marketing Solutions – I was wondering when the Overture name was going to…
Yahoo tonight announced the Yahoo Search Developer’s Network (no link up yet). In short, this is a program to allow developers to build upon the Yahoo Search and Overture platforms (Overture will be rebranded Yahoo Search Marketing Solutions – I was wondering when the Overture name was going to be phased out). This is big Web 2.0/Web as Platform news, and I can’t wait to see what comes of it. From the release:
The Yahoo Search Developer Network features Yahoo! Search APIs which span Web search verticals, search engine marketing and direct advertising products including:
• Web search – leveraging Yahoo! Search Technology
• Image search – the largest image search index on the Web with more than 1.5 billion images
• Video search – providing users with one-click access to any video
• News search – with more than 7,000 news sources
• Local search – the most popular destination online for local information
• Spelling correction – advanced search query spelling correction technology
• Related searches – advanced search query recommendation technology
• Overture – access to its search engine marketing API program
Most APIs provide the developers with access to 5,000 queries per day per API, exceeding current competitive search API offerings.
That last part is a dig at Google, which limits its APIs to 1000 queries, hence there has been no real commercial development on top of the Google search platform. But will 5000 be enough? Not for really scaled innovations. Let’s hope they figure out the model to allow for more….full release in extended entry.
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Snap has news today – it's launching a Cost-Per-Action advertising platform. With Goto/Overture he launched CPC, now he is pushing cost per action – advertisers only pay when specific actions occur due to their advertising. Interesting!…
Snap has news today – it’s launching a Cost-Per-Action advertising platform. With Goto/Overture he launched CPC, now he is pushing cost per action – advertisers only pay when specific actions occur due to their advertising. Interesting!
Check out Andy's scoop: he thinks Yahoo/Overture is about to launch an AdSense like play. Makes sense, given the RSS ads they are testing now……
You know how I am always on about search and video – how I think search naturally will become the interface to buying content. Another paving stone has been laid in that road with the news that Blinkx and Movielink are hooking up. From the LA Times article (reg…
You know how I am always on about search and video – how I think search naturally will become the interface to buying content. Another paving stone has been laid in that road with the news that Blinkx and Movielink are hooking up. From the LA Times article (reg req’d):
The two companies plan to announce today that Movielink, a downloading service owned by five major studios, will make its pictures available through the Blinkx search engine.
No money is changing hands in the deal, executives with the companies said. Movielink will get additional exposure, and Blinkx will get access to movies that other search engines lack.
Read MoreKanoodle is launching an RSS ad feed system. This is similar to what Overture/Yahoo is testing with Feedburner. Cnet coverage. Speaking of Cnet, interesting piece on how US broadband policy is deeply borked – an interview with Michael Copps, on of two democrats on the FCC….
Speaking of Cnet, interesting piece on how US broadband policy is deeply borked – an interview with Michael Copps, on of two democrats on the FCC.
Joho and MSFT's own Scoble rip MSN for a "viral" marketing campaign that includes phony blogs extolling MSN Search from deeply, deeply contrived "hip" characters. It's lame corporate marketing at its worst. Dooohhh! Update: Aaron Pressman makes a point: MSN's big TV campaign may well help Google….
Joho and MSFT’s own Scoble rip MSN for a “viral” marketing campaign that includes phony blogs extolling MSN Search from deeply, deeply contrived “hip” characters. It’s lame corporate marketing at its worst. Dooohhh!
Update: Aaron Pressman makes a point: MSN’s big TV campaign may well help Google.
Tom Evslin suggests we start Search Bees (like Spelling Bees but for finding stuff). I can't agree more. Great idea. I'm teaching search to my son's third grade class this week. Cool!…
