Bill Gross Pushes the Envelope Again

Snap has news today – it's launching a Cost-Per-Action advertising platform. With Goto/Overture he launched CPC, now he is pushing cost per action – advertisers only pay when specific actions occur due to their advertising. Interesting!…

SnapSnap has news today – it’s launching a Cost-Per-Action advertising platform. With Goto/Overture he launched CPC, now he is pushing cost per action – advertisers only pay when specific actions occur due to their advertising. Interesting!

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

One thought on “Bill Gross Pushes the Envelope Again”

  1. This model has been used in the “sin industries” and by affiliate networks for many years with great success, has it not?

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