Snap has news today – it’s launching a Cost-Per-Action advertising platform. With Goto/Overture he launched CPC, now he is pushing cost per action – advertisers only pay when specific actions occur due to their advertising. Interesting!
Bill Gross Pushes the Envelope Again
Snap has news today – it's launching a Cost-Per-Action advertising platform. With Goto/Overture he launched CPC, now he is pushing cost per action – advertisers only pay when specific actions occur due to their advertising. Interesting!…
This model has been used in the “sin industries” and by affiliate networks for many years with great success, has it not?