Check out Andy’s scoop: he thinks Yahoo/Overture is about to launch an AdSense like play. Makes sense, given the RSS ads they are testing now…
Waxy Scoops Yahoo’s LongTail Ads
Check out Andy's scoop: he thinks Yahoo/Overture is about to launch an AdSense like play. Makes sense, given the RSS ads they are testing now……
This is Overture’s content match. It’s only open to larger publishers – they’re probably just doing some testing. It’s been around for a while:
http://www.10two.com/blog/2005/03/yahoos-adsense-or-is-it.html
It’s definitely more than just Content Match. The Javascript is pulling from a different location than Content Match (cmhtml.overture.com vs ypn.overture.com), and I have inside confirmation that it’s something entirely new.
It looks like Andy’s right – I’ve updated my post accordingly.