Waxy Scoops Yahoo’s LongTail Ads

Check out Andy's scoop: he thinks Yahoo/Overture is about to launch an AdSense like play. Makes sense, given the RSS ads they are testing now……

Check out Andy’s scoop: he thinks Yahoo/Overture is about to launch an AdSense like play. Makes sense, given the RSS ads they are testing now…

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

3 thoughts on “Waxy Scoops Yahoo’s LongTail Ads”

  1. It’s definitely more than just Content Match. The Javascript is pulling from a different location than Content Match (cmhtml.overture.com vs ypn.overture.com), and I have inside confirmation that it’s something entirely new.

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