On Leaving the Bay Area


I first moved to the Bay area in 1983. I graduated from high school, spent my summer as an exchange student/day laborer in England (long story), then began studies at Berkeley, where I had a Navy scholarship (another long story).

1983. 35 years ago.

1983 was one year before the introduction of the Macintosh (my first job was covering Apple and the Mac). Ten years before the debut of Wired magazine. Twenty years before I began writing The Search, launching Web 2.0, and imagining what became Federated Media. And thirty years before we launched NewCo and the Shift Forum. It’s a … long fucking time ago.

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The Tragedy of the Data Commons

Before, and after?

A theme of my writing over the past ten or so years has been the role of data in society. I tend to frame that role anthropologically: How have we adapted to this new element in our society? What tools and social structures have we created in response to its emergence as a currency in our world? How have power structures shifted as a result?

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Do We Want A Society Built On The Architecture of Dumb Terminals?

God, “innovation.” First banalized by undereducated entrepreneurs in the oughts, then ground to pablum by corporate grammarians over the past decade, “innovation” – at least when applied to business – deserves an unheralded etymological death.

But.

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My Predictions for 2018

(cross posted from NewCo Shift)

So many predictions from so many smart people these days. When I started doing these posts fifteen years ago, prognostication wasn’t much in the air. But a host of way-smarter-than-me folks are doing it now, and I have to admit I read them all before I sat down to do my own. So in advance, thanks to Fred, to Azeem, to Scott, and Alexis, among many others.

So let’s get into it. Regular readers know that while I think about these predictions in the back of my mind for months, I usually just sit down and write them at one sitting. That’s what happened a year ago, when I predicted that 2017 would see the tech industry lose its charmed status. It certainly did, and nearly everyone is predicting more of the same for 2018. So I won’t focus on the entire industry this year, as much as on specific companies and trends. Here we go….

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This Is What Happens When Context Is Lost.

Buzzfeed Google Ads

(Cross posted from NewCo Shift)

Facebook and Google’s advertising infrastructure is one of humanity’s most marvelous creations. It’s also one of its most terrifying, because, in truth, pretty much no one really understands how it works. Not Mark Zuckerberg, not Larry Page, and certainly not Russian investigator Robert Mueller, although of the bunch, it seems Mueller is the most interested in that fact.

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The Data Deal Is Opaque. We Should Fix It.

I wrote this post over on NewCo Shift, but it’s germane to the topics here on Searchblog, so I’m cross posting here…

What Did You *Think* They Do With Your Data?

Admit it, you know your data is how you pay for free services. And you’re cool with it. So let’s get the value exchange right.

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No. Social Terrorists Will Not Win

Social Terrorist

small group of social terrorists have hijacked the rational discourse led by society’s most accomplished, intelligent, and promising organizations.

(cross posted from NewCo Shift)

Let’s start with this: Google is not a perfect company. It’s easy to cast it as an omniscient and evil villain, the leader of a millennium-spanning illuminati hellbent on world subjugation. Google the oppressor. Google the silencer of debate. Google, satanic overlord predicted by the holy text!

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Dear Facebook…Please Give Me Agency Over The Feed

(cross posted from NewCo Shift)

Like you, I am on Facebook. In two ways, actually. There’s this public page, which Facebook gives to people who are “public figures.” My story of becoming a Facebook public figure is tortured (years ago, I went Facebook bankrupt after reaching my “friend” limit), but the end result is a place that feels a bit like Twitter, but with more opportunities for me to buy ads that promote my posts (I’ve tried doing that, and while it certainly increases my exposure, I’m not entirely sure why that matters).

Then there’s my “personal” page. Facebook was kind enough to help me fix this up after my “bankruptcy.” On this personal page I try to keep my friends to people I actually know, with mixed success. But the same problems I’ve always had with Facebook are apparent here — some people I’m actually friends with, others I know, but not well enough to call true “friends.” But I don’t want to be an ass…so I click “confirm” and move on.

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Ads. Grrr.

(Cross posted on Medium)

I honestly didn’t want to say this, but. I did have other things to do tonight than write about advertising. Again. But g’damn, folks. Can we get our shit together?

I know Google thinks it is doing something about it. But that Chrome feature you call ad blocking? Well, OK, there’s some good in it — it even addresses the issue I’m on about right now, sort of*. But come on. It has no power unless you block ads in Facebook’s feed, amiright?!!! (Wink!)

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Pick Up the Phone and Call.

phone

(cross posted from NewCo Shift)

People in business who like to Get Shit Done fall in love with each version of The New. When I was a kid, new was the the Apple II. Then the IBM PC, digital phones and voice mail, the Mac — oh God, the Mac! — word processing, email, the cell phone, the Internet — mmmmm, the Internet! — and then the iPhone — oh…the iPhone!
Well damn the iPhone, because I lay at its feet the death of the most efficient technology ever created for the speedy disposition of Getting Shit Done — the plain old telephone. But not just any old-school telephone. The high tech, multi-line, digitally switched telephone of the late 1980s — the kind of phone upon which you could conduct, merge, and manage multiple direct conversations with your peers, colleagues, partners and adversaries — a direct line of human expression brain to brain — the kind of shit it’ll take us decades to replicate (if we ever do).

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