Month: June 2020

Marketers: Your Role In Social Discourse Is Critical

How Brands Can Fix the Relationship Between Platforms, Audiences, and Media Companies (Hint: It’s Not a Boycott)

(Second of a series. The first post reviews the media and platform ecosystem, and laments the role brand marketers have played in its demise.) 

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Marketers Have Given Up on Context, And Our National Discourse Is Suffering

It’s getting complicated out there.

(First in a series. Post two, on Twitter’s solution, is here).

Marketers – especially brand marketers: Too many of you have lost the script regarding the critical role you play in society. And while well-intentioned TV spots about “getting through this together” are nice, they aren’t a structural solution. It’s time to rethink the relationship between marketers, media companies (not “content creators,” ick), and the audience.

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