Facebook to Take Lead in Display on Web? Hold On…

Today a big story broke across my news feeds: "Facebook set for display ad lead" says one typical headline in the Financial Times. It continues: Facebook’s large user base will make it the world’s largest online display advertising company by revenue this year, overtaking the comparable businesses of Google and…

Today a big story broke across my news feeds: “Facebook set for display ad lead” says one typical headline in the Financial Times. It continues:

Facebook’s large user base will make it the world’s largest online display advertising company by revenue this year, overtaking the comparable businesses of Google and Yahoo, according to analysis published on Tuesday. Enders Analysis, based in London, in a report on Tuesday, forecasts that Facebook will lift its advertising revenues from $1.8bn to $3.5bn in 2011, a rise of 95 per cent. At the same time, Google’s display business – which includes YouTube, the video site, and DoubleClick, its banner network – is expected to rise from $2bn last year to $2.6bn this year …

The comparison makes for great headlines, but I don’t really think it’s apples to apples. First of all, it excludes all of Google’s search advertising, which has been evolving quite rapidly towards a more “display” like look and feel. And secondly, it’s rather hard to tell the difference between Google search ads and Facebook “display” ads. After all, this is what Facebook display ads look like:

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Why Data Matters, Another Interesting Signal: Direction Requests

Greg Linden, a friend to the site back when I was writing the first book, is writing more lately, and he's got a great post about Google Maps data that highlights why we've decided to focus on "The Data Frame" for the Web 2 Summit this year. Greg notes…

GMaps Directions.png

Greg Linden, a friend to the site back when I was writing the first book, is writing more lately, and he’s got a great post about Google Maps data that highlights why we’ve decided to focus on “The Data Frame” for the Web 2 Summit this year.

Greg notes that Google has a new signal to which it can pay attention, thanks to Google Maps. And while I’m sure Greg could have figured this out on his own, he didn’t have to, because some Googlers have already published their findings in a paper titled “Hyper-Local, Direction-Based Ranking of Places.”

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Building A New Map And I Need Your Help: What Are The Key Categories of Data In Today’s Network Economy?

Many of you probably remember the "Points of Control" Web 2 Summit Map from last year, it was very well received. Hundreds of thousands of folks came to check it out, and the average engagement time was north of six minutes per visitor. It was a really fun way…

Map 2010.png

Many of you probably remember the “Points of Control” Web 2 Summit Map from last year, it was very well received. Hundreds of thousands of folks came to check it out, and the average engagement time was north of six minutes per visitor. It was a really fun way to make the conference theme come to life, and given the work that went into its creation, we thought it’d be a shame to retire it simply because Web 2 has moved on to a new theme.

As I posted last week, this year’s theme is “The Data Frame.” From my updated verbiage describing the theme:

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Last Weeks Worth of Signal

Quite a week, Signal wise. Here are the highlights: Monday Signal: Baraka Flocka On Fire » « Friday Signal: A Regal Yawner « Thursday Signal: Stop Waiting for Superman, He's Left The Country « Weds. Signal: Hold Yer Horses! « Tuesday Signal: Who's God Now, Data? « Monday Signal: Summer's…

Quite a week, Signal wise. Here are the highlights:FMsignal-sidebar.gif

Monday Signal: Baraka Flocka On Fire »

« Friday Signal: A Regal Yawner

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