In that post, I noted “It’s truly a brand campaign: Google is not selling anything here other than its own brand – that ephemeral sensibility that resides between its customers’ ears.” Well I’ve got a pretty reliable source who is telling me Google plans to hit the branded advertising big leagues this Sunday – the source says Google’s “Parisian Love” ad (below) will air during the third quarter of the Super Bowl.
Now that would be a true turning point for the brand – a brand that, for nearly ten years, dismissed brand advertising as a waste of money (“The last bastion of unaccountable spending in corporate America,” in Eric Schmidt’s words back in 2006), and built its entire fortune on turning the advertising model upside down.
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