Traveling

I'm traveling this week, and most likely quiet on the site, though one never knows. …. follow me on Twitter if you want the blow by blow, I'm in NY for an Amex small business event…I'll post more on Twitter once I have details….

I’m traveling this week, and most likely quiet on the site, though one never knows. …. follow me on Twitter if you want the blow by blow, I’m in NY for an Amex small business event…I’ll post more on Twitter once I have details.

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That Which I’ve Missed While Paying Attention

Fridays have become days where I catch up on all that I've missed during a hectic week of travel and focused meetings with the team at FM and tons of really interesting partners. The past week has been particularly rich in travel and meetings, which means I've not noted nearly…

Fridays have become days where I catch up on all that I’ve missed during a hectic week of travel and focused meetings with the team at FM and tons of really interesting partners.

The past week has been particularly rich in travel and meetings, which means I’ve not noted nearly all the things I’d like to here.

So in no particular order, here are a few thoughts about things I’ve seen lately.

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The Conversational Interface

I have been thinking about this a lot. How we are finally taking technology and making it serve our evolution, the two major breakthroughs of being human – our fingers – finely tuned gesticulation as a reflection of our minds – and our voices – again, finally tuned expression of…

I have been thinking about this a lot. How we are finally taking technology and making it serve our evolution, the two major breakthroughs of being human – our fingers – finely tuned gesticulation as a reflection of our minds – and our voices – again, finally tuned expression of our minds.

Pattie is on to something here.

http://video.ted.com/assets/player/swf/EmbedPlayer.swf

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Searchblog – Now with FB Connect

Thanks to the hard working folks at Six Apart and Ivan at FM, Searchblog now lets you comment using your Facebook login. This makes it a lot easier to leave comments if you're already on Facebook. Now, if I can only get the Facebook comments on my tweets of these…

sblog FB COnnect.pngThanks to the hard working folks at Six Apart and Ivan at FM, Searchblog now lets you comment using your Facebook login. This makes it a lot easier to leave comments if you’re already on Facebook. Now, if I can only get the Facebook comments on my tweets of these posts to populate on this blog (hint hint, Facebook), the loop will be complete!  

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New York CM Summit Lineup Posted, Registration Open

Our annual event in New York, The Conversational Marketing Summit, has just announced its initial lineup. It’s going to be very, very good. I host this event each year in New York and this year we are focusing on answering a simple question: What Works?   Speakers include: Fred Wilson, who…

cmsny2009_colorlogolarge.jpgOur annual event in New York, The Conversational Marketing Summit, has just announced its initial lineup. It’s going to be very, very good. I host this event each year in New York and this year we are focusing on answering a simple question: What Works?  

Speakers include:

Fred Wilson, who I can’t wait to talk to about his investments in Twitter, Comscore, Tacoda, Boxee, Clickable, Etsy, Tumblr, and tons of other really intersting CM companies.

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Design and Google

Another note in the ongoing opera being written as folks leave Google, this one quite declarative. From a designer leaving Google and blogging about it: When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem. Remove all subjectivity…

Another note in the ongoing opera being written as folks leave Google, this one quite declarative. From a designer leaving Google and blogging about it:

When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data. Data in your favor? Ok, launch it. Data shows negative effects? Back to the drawing board. And that data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions.

If this sounds familiar, it’s because it sounds like the very cultural rift I predicted in January would keep the company from being a truly media (and human) driven player (not that it has to be, mind you, just that it’s in the media business and will struggle with this dichotomy).

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An “Undifferentiated slush of results”

I love this piece in Ad Age if only for the way it characterizes Google's results, at least in the eyes of a troubled traditional media world: Major media companies are increasingly lobbying Google to elevate their expensive professional content within the search engine's undifferentiated slush of results. Many publishers…

I love this piece in Ad Age if only for the way it characterizes Google’s results, at least in the eyes of a troubled traditional media world:

Major media companies are increasingly lobbying Google to elevate their expensive professional content within the search engine’s undifferentiated slush of results.

Many publishers resent the criteria Google uses to pick top results, starting with the original PageRank formula that depended on how many links a page got. But crumbling ad revenue is lending their push more urgency; this is no time to show up on the third page of Google search results. And as publishers renew efforts to sell some content online, moreover, they’re newly upset that Google’s algorithm penalizes paid content.

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ExecTweets

This morning marks the launch of ExecTweets, a platform my company has built working with Microsoft, its sponsor, and Twitter. I'm proud of the work here, it reflects a lot of thinking about how to use conversations like Twitter to fuel what I hope is a value-added experience. In this…

execetweets.pngThis morning marks the launch of ExecTweets, a platform my company has built working with Microsoft, its sponsor, and Twitter. I’m proud of the work here, it reflects a lot of thinking about how to use conversations like Twitter to fuel what I hope is a value-added experience. In this case, we’re filtering for business-realated content from senior execs in various industries, like retail, healthcare, government, and more, and we’ve created a platform for community conversation, voting, input, and recommendations. (FM blog post here).

It’s a first effort, and we’re already working on the next iteration. Microsoft has been a great partner because they understand the concept of marketing as conversational media, not just as “campaigns to be flighted.” And it’s been great to work with Twitter, which in its blog post announcing ExecTweets notes: “our focused commitment to Twitter itself means we don’t have much time or resources to build these interesting topical experiences. It turns out the folks over at Federated Media have both the resources and the expertise. So if you’re a major brand and you want to sponsor a topic-focused social media experience with Twitter, we suggest Federated Media—they’ll fix you up right.”

Appreciate the shout out. And yes, as Mashable notes, this is partially a business model for Twitter, but it’s not one of the major legs of the stool, (directionally, it is for FM, but it’s not a cornerstone for Twitter – more of my thoughts on TweetSense and other Twitter models here). Twitter has a history of promoting applications and projects they think are interesting, relevant, or valuable regardless of any financial arrangement. Federated Media felt that Twitter should share some of the revenue associated with ExecTweets since this project is made possible using their open platform.

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Comparing Twitter Growth to FBook, GOOG

It's Twitter's third birthday, and there's been lots of chatter about Twitter's growth lately, so I thought I'd try to find some context. Google (officially) launched in Sept 1998 Three years later it had nearly 18mm US uniques (comscore) Facebook launched in mid 2004 Three years later it had nearly…

It’s Twitter’s third birthday, and there’s been lots of chatter about Twitter’s growth lately, so I thought I’d try to find some context.

Google (officially) launched in Sept 1998

Three years later it had nearly 18mm US uniques (comscore)

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