Yesterday, we got a new news search engine which taps into Twitter that Yahoo’s excited about, as it uses their BOSS system. That kind of annoyed me. Why didn’t Yahoo just build the service themselves? Or a regular Twitter search service, for that matter? And where’s Twitter search from Google?
Well, my answer is simple: Competition.
The reason there is not a “Twitter search” from Yahoo or Google is because both companies want to own Twitter, or at least, they want to own the phenomenon of real time search Twitter represents. If they were to create a Twitter search, it would validate Twitter and give the company way too much power. Yahoo has a deep memory of essentially creating Google by using Google as its main search engine during Google’s early rise. If any company has a shot at beating Twitter, it’s Yahoo, to my mind.
And Google is likely viewing Twitter as a competitor, and is probably noodling the addition of Twitter-like functionality to Blogger (if it hasn’t already, I’m not following the service too closely). The reason? TweetSense. I am certain Google wants AdSense to be TweetSense, and I am equally certain that the Twitter team will want to build its own version of a scaled ad platform that matches consumer intent, as declared through Tweets and search, to marketers’ paid listings.
We are seeing the same movie over at Facebook. It’s going to be fascinating to watch.