Schrage to Facebook

This is an interesting move: Google has lost another senior executive to Facebook with the departure of the search giant's VP of global communications. Elliot Schrage, Google's VP of global communications and public affairs is to take up the role of VP of communications and public affairs at Facebook…

This is an interesting move:

Google has lost another senior executive to Facebook with the departure of the search giant’s VP of global communications.

Elliot Schrage, Google’s VP of global communications and public affairs is to take up the role of VP of communications and public affairs at Facebook based in the US.

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The Best Minds of the Web…

…are increasingly thinking about problems that are not Web-specific. This is one of the themes of this Fall's Web 2, more to come on that in a moment. But here's an example from Tim. I am increasingly coming to the conclusion that if we're going to make our way…

…are increasingly thinking about problems that are not Web-specific. This is one of the themes of this Fall’s Web 2, more to come on that in a moment. But here’s an example from Tim.

I am increasingly coming to the conclusion that if we’re going to make our way through this challenging time, we’re going to have to enlist, well, all of you. The best minds of the web.

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User 927

Got a very cool email over the weekend from Katharine Clark Gray, the producer of a play in Philadelphia: I'm writing because you unknowingly had a profound influence on me as I completed my recent play, USER 927, commissioned by Philadelphia's Brat Productions [www.bratproductions.org]. When AOL released the search…

927

Got a very cool email over the weekend from Katharine Clark Gray, the producer of a play in Philadelphia:

I’m writing because you unknowingly had a profound influence on me as I completed my recent play, USER 927, commissioned by Philadelphia’s Brat Productions [www.bratproductions.org]. When AOL released the search log data of 658,000 of its users back in August 06, a director friend of mine approached me with an idea: why not write a work for stage based on one infamous product of the AOL debacle, the user known only as User 927 [http://consumerist.com/consumer/notag/aol-user-927-illuminated-192502.php]? An unabridged 3-month record of his search engine queries produce a penchant for kiddie porn and hentai unnervingly interspersed with searches for flowers, song lyrics and Elmo.

Taking this true story and extrapolating for stage, my director-partner and I set out to construct fiction from one central fact: a real person’s unique search log, their digital fingerprint, their- ahem- Database of Intentions. What came out instead was a noir cyberthriller framed by a larger existential consideration of the nature of search.

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That Which I Missed

Last week was odd, I was engrossed in New York all week visiting FM clients. But there was a lot going on I wished I had noted. Here are some of the items I found worthy: How does Google treat Right Media redirects? Hmmm. Wikia Search May Have Trouble…

Last week was odd, I was engrossed in New York all week visiting FM clients. But there was a lot going on I wished I had noted. Here are some of the items I found worthy:

How does Google treat Right Media redirects? Hmmm.

Wikia Search May Have Trouble Achieving Critical Mass from TechDirt

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Microsoft Bails, Yahoo’s Google Threat Appears to Have Worked

Posting what I was just sent: Microsoft Withdraws Proposal to Acquire Yahoo! REDMOND, Wash. — May 3, 2008 — Microsoft Corp. (NASDAQ: MSFT) today announced that it has withdrawn its proposal to acquire Yahoo! Inc. (NASDAQ: YHOO). “We continue to believe that our proposed acquisition made sense for Microsoft,…

Posting what I was just sent:

Microsoft Withdraws Proposal to Acquire Yahoo!

REDMOND, Wash. — May 3, 2008 — Microsoft Corp. (NASDAQ: MSFT) today announced that it has withdrawn its proposal to acquire Yahoo! Inc. (NASDAQ: YHOO).

“We continue to believe that our proposed acquisition made sense for Microsoft, Yahoo! and the market as a whole. Our goal in pursuing a combination with Yahoo! was to provide greater choice and innovation in the marketplace and create real value for our respective stockholders and employees,” said Steve Ballmer, chief executive officer of Microsoft.

“Despite our best efforts, including raising our bid by roughly $5 billion, Yahoo! has not moved toward accepting our offer. After careful consideration, we believe the economics demanded by Yahoo! do not make sense for us, and it is in the best interests of Microsoft stockholders, employees and other stakeholders to withdraw our proposal,” said Ballmer.

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Yureekah

Interested in the advertising biz? Love search? This should be a tool for you. Via WP: A new search engine called Yureekah launched this week to help ad agencies and advertisers find where competitors are advertising and determining the best options for future brand advertising. Devaraj Southworth, one of…

YureekahInterested in the advertising biz? Love search? This should be a tool for you. Via WP:

A new search engine called Yureekah launched this week to help ad agencies and advertisers find where competitors are advertising and determining the best options for future brand advertising.

Devaraj Southworth, one of its creators, said the idea stemmed from his own company’s needs. He runs a small creative agency and a media planning firm, and it often took several weeks to put together an online ad strategy because he had to manually go through Web sites, ad networks and portals to figure out where his client should be visible. Southworth said he’s even had to cancel a campaign because finding that information was too labor-intensive to meet the deadline.

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PS: Remember my Modest Proposal?

One of my musings from more than a year ago makes more sense to me now, given that Yahoo is trying to fend off Microsoft with search monetization from Google: One of the longer bomb predictions made by a number of analysts and pundits in the past 12 months…

Msftyahoo-Tm-2

One of my musings from more than a year ago makes more sense to me now, given that Yahoo is trying to fend off Microsoft with search monetization from Google:

One of the longer bomb predictions made by a number of analysts and pundits in the past 12 months has been the following: Microsoft will take its pile of cash and massive market valuation and buy Yahoo. Hell, I even suggested it. The logic goes something like this: Combine the two companies’ reach and search share, their CPM advertising businesses and various other plays, and you have a behemoth that can take on Google.

Fine, except I don’t buy it anymore, mainly because I think both companies are not well positioned to deal with a successful merger. And, I think there might be a better way. Now, those of you who read regularly may recall my LiveSoft post a year ago, in which I suggested that Microsoft set its Internet businesses free. Well, thanks to many folks who work in the industry (and one in particular who will remain anonymous for now), my thinking has evolved. I no longer think Microsoft should spin out LiveSoft, nor do I think it should buy Yahoo. Instead, it should roll out a new company that focuses on one thing: Search monetization. But it shouldn’t do it alone. Instead, it should be a joint venture with Yahoo.

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