Month: March 2008

Watch Me Buy

Hmmm. How do you all feel about targeting? These days, the only Internet users who aren't aware that some of their activities are being tracked and used for marketing purposes are those who just joined yesterday. In fact, almost three-quarters of those surveyed by TNS Global on behalf of…

Hmmm. How do you all feel about targeting?

These days, the only Internet users who aren’t aware that some of their activities are being tracked and used for marketing purposes are those who just joined yesterday. In fact, almost three-quarters of those surveyed by TNS Global on behalf of consumer privacy organization TRUSTe said that they are aware that their browsing history “may be collected” for advertising purposes. They’re not necessarily happy about it, though, and almost all have indicated that they would like to have more of a say in how their information is used.

As you know, I’ve got my opinion right here.

2 Comments on Watch Me Buy

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Huh. 10% of FBook Folks Are Xooglers

From Justin: Since there’s been a lot of press lately about Googlers jumping ship for Facebook, I thought I’d search Facebook’s network to see how many folks at the company used to work at Google. As it turns out, over 40, or almost 10% – and mostly engineering or…

From Justin:

Since there’s been a lot of press lately about Googlers jumping ship for Facebook, I thought I’d search Facebook’s network to see how many folks at the company used to work at Google. As it turns out, over 40, or almost 10% – and mostly engineering or product people.

6 Comments on Huh. 106 of FBook Folks Are Xooglers

Yahoo Marketing: Why Not Take A Page From Intel Inside?

I've heard Yahoo's local radio ads a few times while driving around the Bay area. I'm going to save my detailed thoughts on them to an audio post, but suffice to say, I had mixed feelings when I heard them. Radio ads in general seem to play over on…

As Seen On Tv

I’ve heard Yahoo’s local radio ads a few times while driving around the Bay area. I’m going to save my detailed thoughts on them to an audio post, but suffice to say, I had mixed feelings when I heard them. Radio ads in general seem to play over on the stupid side of the yard, but what I found interesting was the direct mention of Google – twice – and the use of an associated wolf howl. Webmasterworld thread on the new ads is here. News.com story here.

Regardless, offline marketing of search can, no doubt, boost share. Why? Because honestly, there’s not much further down Yahoo’s share can go. With Ask all but throwing in the towel, Yahoo is one notch closer to the bottom (yeah, I know, Microsoft is lower, but I sense they could be, as many in the industry have said to me, lying in the weeds for a reason….).

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On My Reading List

Traveling, jet lag, early meetings, not a lot of time to write. But I did draft two big piece on the plane, and hope to polish them on the way home. That said, here are the things that caught my eye as important over the past 36 hours: Search…

Traveling, jet lag, early meetings, not a lot of time to write. But I did draft two big piece on the plane, and hope to polish them on the way home. That said, here are the things that caught my eye as important over the past 36 hours:

Search with privacy via the EFF

Google paid click numbers look anemic via Mashable and Blodget

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Google: Patterns in the Click Fraud Cloud

A short post on the Google blog about how the company uses log files to ferret out click fraud. Worth noting …….

A short post on the Google blog about how the company uses log files to ferret out click fraud. Worth noting ….

4 Comments on Google: Patterns in the Click Fraud Cloud

Yahoo, Google, MySpace Launch NotFaceBook Coalition

Er…I mean the OpenSocial Foundation. This marks Yahoo's formal joining up. Expect Facebook to join too. Wire coverage. From a release sent to me by Yahoo: Yahoo! supports OpenSocial; Yahoo!, MySpace and Google to form non-profit OpenSocial Foundation Community organization to assure neutrality and longevity of specification for building…

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Er…I mean the OpenSocial Foundation. This marks Yahoo’s formal joining up. Expect Facebook to join too. Wire coverage.

From a release sent to me by Yahoo:

Yahoo! supports OpenSocial; Yahoo!, MySpace and Google to form non-profit OpenSocial Foundation

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Outside Lands Announces Lineup – Wow

Outside Lands announced its lineup (it announced its headliners earlier) and ….wow. They added Beck, Wilco, Broken Social Scene, Ben Harper, Manu Chao, and tons of others to an already amazing list. I'll be there!…

Outsidelands Logo Lo[6]

Outside Lands announced its lineup (it announced its headliners earlier) and ....wow.

They added Beck, Wilco, Broken Social Scene, Ben Harper, Manu Chao, and tons of others to an already amazing list. I’ll be there!

1 Comment on Outside Lands Announces Lineup – Wow