Lost the Intent?

Perry Evans wonders, as he examines the new site-specific search SERPS (see here for context): Have we lost the intent? When a consumer uses search terms like walmart or walmart.com, it’s one thing to “help the user” by giving them sub-site links, it’s an entirely other thing to use…

Perry Evans wonders, as he examines the new site-specific search SERPS (see here for context):

Have we lost the intent?

When a consumer uses search terms like walmart or walmart.com, it’s one thing to “help the user” by giving them sub-site links, it’s an entirely other thing to use the site’s content and perform your own search, while showing competing ads. Shouldn’t this be a retailer opt-in scenario? Is there not an underlying TOS issue on the crawled content?

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Trust.

And the lack thereof. We're all living in the world of the Database of Intentions, except, apparently, the White House. Older White House computer hard drives have been destroyed, the White House disclosed to a federal court Friday in a controversy over millions of possibly missing e-mails from 2003…

And the lack thereof. We’re all living in the world of the Database of Intentions, except, apparently, the White House.

Older White House computer hard drives have been destroyed, the White House disclosed to a federal court Friday in a controversy over millions of possibly missing e-mails from 2003 to 2005….

… the White House disclosed in January that it recycled its computer backup tapes before October 2003. Recycling — taping over existing data — raises the possibility that any missing e-mails may not be recoverable.

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Can’t Lose For Winning: Google on Spectrum

Love the spin here from the AP, with which I do agree: Losing the battle for a prized piece of the airwaves isn't necessarily a setback for Google Inc.1 If anything, Thursday's news that Verizon Wireless had won the government-run auction for a pivotal swath of spectrum may even…

Love the spin here from the AP, with which I do agree:

Losing the battle for a prized piece of the airwaves isn’t necessarily a setback for Google Inc.1

If anything, Thursday’s news that Verizon Wireless had won the government-run auction for a pivotal swath of spectrum may even have been the ideal outcome for Google.

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Pre-Registration for FM’s Second CM Summit, This Time, In NYC! (Searchblog Readers Only)

Last September my company, FM, hosted the first ever Conversational Marketing Summit in San Francisco. I wrote about it here. The event was a hit – sold out, good buzz, great speakers and attendees. I was proud (and very nervous about hosting our first event). This year it's back,…

Cmsummitynyc

Last September my company, FM, hosted the first ever Conversational Marketing Summit in San Francisco. I wrote about it here. The event was a hit – sold out, good buzz, great speakers and attendees. I was proud (and very nervous about hosting our first event).

This year it’s back, and we’re doing it twice. First, in New York, the capital of brand marketing. That will be this June 9-10, as part of New York’s Internet Week (official site). Then we’ll do it again in SF this Fall – more on that event later.

But first, to our June event. If you read my rant on ad networks a few days ago, you know I’ve been thinking a lot about brand marketing, the online world, and conversational media. So it should not come as a surprise what the theme is this year. We’re calling it “New Brand Way”, and in our two days of conversation, we’re hoping to move the needle a bit on some sticky issues in marketing and media.

Logo 2

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Google’s Second Click Conflict Dominates SES Panel Today

At SES, while I was on a panel about universal search, Comscore today released some really interesting data. We spent the rest of the hour debating the meaning of if all. It was like getting muffins straight from the oven – no one has seen it, not even the…

Gooog Finance

At SES, while I was on a panel about universal search, Comscore today released some really interesting data. We spent the rest of the hour debating the meaning of if all. It was like getting muffins straight from the oven – no one has seen it, not even the product manager of universal search at Google, whose service the data analyzed.

You can find in the moment coverage of the news here. What I found fascinating about this – not just the data, but the chance to really think about universal search – is the age-old conflict that Google faces between being a pure navigation service – “We get you where you want to go” – and being a media company – “We get you to our properties, where we make more money if you stay.”

This conflict is very real, urgent, and present.

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