Lite Week

This week is very full, we had staff meetings all day Monday, an all day meeting with the folks at Boing Boing yesterday, all day today at GigaOm's NewTeeVee Live, and tomorrow I'm flying to Las Vegas for the day, to take part in a CMO conference. In short,…

This week is very full, we had staff meetings all day Monday, an all day meeting with the folks at Boing Boing yesterday, all day today at GigaOm’s NewTeeVee Live, and tomorrow I’m flying to Las Vegas for the day, to take part in a CMO conference. In short, exhausting but good week, but very little time to write.

I hate when I can’t write.

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RIP, SearchMob

Well, it was cool for a while, but SearchMob did not work for any number of reasons, including my lack of attention to it, spammers, technical difficulties, and, well, a failure to get critical mass. I'm yanking it today, and I plan to introduce easier to use community features…

Well, it was cool for a while, but SearchMob did not work for any number of reasons, including my lack of attention to it, spammers, technical difficulties, and, well, a failure to get critical mass. I’m yanking it today, and I plan to introduce easier to use community features that are less susceptible to spam soon. Thanks to those who contributed, but this particular commons turned to tragedy over time…

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We Got Your Ten Million Right Here

Ten million seems to be the magic figure lately. Or…maybe not. It was the amount Sergey mentioned as the bogey when he announced the founders award at Google (an award that doesn't seem to stop folks from pursuing new startups our side of Google). Then $10 million came up…

Logo Android

Ten million seems to be the magic figure lately. Or…maybe not. It was the amount Sergey mentioned as the bogey when he announced the founders award at Google (an award that doesn’t seem to stop folks from pursuing new startups our side of Google). Then $10 million came up as the amount Facebook was willing to fork over as an incentive to its own developers, as it launched and nourished its then-new Platform.

Now, Google has pledged another $10 million prize: for developers who will use its Android mobile platform. Shit, I’m in the wrong biz. Time to become a developer…

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Marissa In Action

The search space is again heating up, as social search takes center stage due to the MySpace and Facebook incursions on Google's stranglehold. I had a very interesting talk today with Chamath Palihapitiya, VP of Product Marketing & Operations at Facebook, more on that soon. But it came to…

The search space is again heating up, as social search takes center stage due to the MySpace and Facebook incursions on Google’s stranglehold. I had a very interesting talk today with Chamath Palihapitiya, VP of Product Marketing & Operations at Facebook, more on that soon. But it came to mind as I reviewed this interview on Om Malik’s show (thanks for the tip, Ben). Marissa talks about a lot of things, but I can’t help wondering how much of her time is worrying about social search, about which Venturebeat reports she’s less than enthusiastic.

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Google Denies Legal JARGon

Well, it sure took a while (11 years), but Northeastern University claims to own the patent on Google's approach to search (its intellectual property spawned a company called Jarg). So it sued last week. Thanks to Gary, who has the docs, for the tip. Google responds in the linked…

Well, it sure took a while (11 years), but Northeastern University claims to own the patent on Google’s approach to search (its intellectual property spawned a company called Jarg). So it sued last week. Thanks to Gary, who has the docs, for the tip.

Google responds in the linked Cnet story that the suit is “without merit.”

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On The Link Between Search and Branding

Why won't Yahoo or Microsoft ever spin out search, as I and others have counseled in the past? I had an opportunity to bat that question around with a particularly well informed fellow this week, and the most interesting part of the answer became quite obvious to me: They…

Why won’t Yahoo or Microsoft ever spin out search, as I and others have counseled in the past? I had an opportunity to bat that question around with a particularly well informed fellow this week, and the most interesting part of the answer became quite obvious to me: They need search to protect what they already have: Brand advertising.

Before you declare “What are you smoking, Battelle!?” – it is Friday, but it’s not quite noon, guys – let’s pick this one apart a bit.

Traditional thinking around categories of advertising draw a very clear line between search advertising, which given its deep roots in CPC is seen as driven by direct response (DR), and brand advertising, which has awareness and demand creation as its main goals.

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The Power of Power Searchers

I've posited this in the past, now Compete shows data that backs it (in as much as you buy Compete data): What you find is that the top 1% of searchers performs a full 13% of all searches in a given month. If you extend this to the top…

Jc-Searchpercent2.1

I’ve posited this in the past, now Compete shows data that backs it (in as much as you buy Compete data):

What you find is that the top 1% of searchers performs a full 13% of all searches in a given month. If you extend this to the top 20% the number of queries increase to roughly 70%. So in contrast to the standard 80-20 pareto it appears that in web search there is roughly a 70-20 distribution. So what if we break this out by engine?

I (and I bet you) count myself in the category of power searcher – probably 25-50 searches a day. My mother, well, more like 1-5 a day. If that.

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