News: MySpace Tosses in With Google

Chris DeWolfe and Eric Schimdt, along with Joe Kraus have gathered the press corps on very short notice to announce a relationship – one quickly finalized, no doubt – around OpenSocial. MySpace will adopt the Open Social API standard. Will Facebook? Will they? huuummmm? What with Facebook announcing its…

Chris DeWolfe and Eric Schimdt, along with Joe Kraus have gathered the press corps on very short notice to announce a relationship – one quickly finalized, no doubt – around OpenSocial. MySpace will adopt the Open Social API standard. Will Facebook? Will they? huuummmm? What with Facebook announcing its own challenge to AdWords coming next week, the timing is certainly fortuitous.

God, history just keep repeating itself, doesn’t it? The parallels with the history of search are eerie. Someone leads (Friendster/Alta Vista), then falters, others launch, and catch up, a market leader emerges (Yahoo/MySpace), then a new entrant sprints ahead (Google/Facebook), then the “old” leaders have to partner to respond.

What’s interesting is that the “old” partner in the case of social networking is Google. Will this be a leap ahead, a real threat to Facebook? Or will Facebook stay ahead?

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