Alibaba Says: Me Too!

Everyone wants into the ad platform game, and as we all know, China is often a bit late to the party. But the first latecomer is nearly always Alibaba, and this time is no exception. The company today launched Alimama, an ad exchange….

Alimama

Everyone wants into the ad platform game, and as we all know, China is often a bit late to the party. But the first latecomer is nearly always Alibaba, and this time is no exception. The company today launched Alimama, an ad exchange.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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