SEW reports on Ask’s long awaited contextual ad network:
Advertisers buying search ads in Ask.com’s Ask Sponsored Listings (ASL) program will soon have the option of buying contextually-targeted ads on IAC-owned sites and third-party publishers.
The program will launch at the end of May on several IAC-owned properties, such as Match.com, Ticketmaster, Evite and Citysearch. Ads will also appear on a few trusted publisher sites, most likely starting with some of the 90 publishers that syndicate Ask.com search results and search ads. Mid-sized publishers are able to sign up for the program now, and a self-service platform for smaller publishers is expected later this year.
Ask.com is trying to differentiate its offering from AdSense by offering more control and transparency to both advertisers and publishers.
It should be interesting to watch whether IAC will pull TripAdvisor (one of its best performing AdSense money-maker) off google and put their house brand contextual ads on it. That should shed some light on how confident they feel about their own ad network’s inventory and relevancy.
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Fascinating. We’ll be watching this with great curiosity. The reason we stopped letting our ads appear on AdSense, and only on Google’s SERPs, is due to the lack of control & transparency.