SEW reports on Ask’s long awaited contextual ad network:
Advertisers buying search ads in Ask.com’s Ask Sponsored Listings (ASL) program will soon have the option of buying contextually-targeted ads on IAC-owned sites and third-party publishers.
The program will launch at the end of May on several IAC-owned properties, such as Match.com, Ticketmaster, Evite and Citysearch. Ads will also appear on a few trusted publisher sites, most likely starting with some of the 90 publishers that syndicate Ask.com search results and search ads. Mid-sized publishers are able to sign up for the program now, and a self-service platform for smaller publishers is expected later this year.
Ask.com is trying to differentiate its offering from AdSense by offering more control and transparency to both advertisers and publishers.
4 thoughts on “Ask and the Contextual Ad Network”
It should be interesting to watch whether IAC will pull TripAdvisor (one of its best performing AdSense money-maker) off google and put their house brand contextual ads on it. That should shed some light on how confident they feel about their own ad network’s inventory and relevancy.
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Fascinating. We’ll be watching this with great curiosity. The reason we stopped letting our ads appear on AdSense, and only on Google’s SERPs, is due to the lack of control & transparency.