Month: February 2007

The GooTube Debate

On the issue of Viacom's takedown notice, and GooTube in general: In this corner, against GooTube: Mark Cuban Gootube has taken the arrogant position with big media that "You can't stop us. You can't stop people from uploading your copyrighted materials and if you want us to, you have…

Youtube-1

On the issue of Viacom’s takedown notice, and GooTube in general:

In this corner, against GooTube: Mark Cuban

Gootube has taken the arrogant position with big media that “You can’t stop us. You can’t stop people from uploading your copyrighted materials and if you want us to, you have to do a deal with us”. With the little copyright owner who feels their work has been illegally hosted on Google Video they simply try to intimidate them.



And in this corner, against both Viacom and GooTube, Cory Doctorow:

Read More
5 Comments on The GooTube Debate

SIGN UP FOR THE NEWSLETTER

Stay up to date on the latest from BattelleMedia.com

FAST’s AdMomentum

There's other search monetization news today with the announcement of FAST's AdMomentum. Release is here. The publisher-centric ad platform is due out in the spring. More from this AP story. Tidbits: Fast is marketing its platform _ dubbed AdMomentum _ as a one-stop solution for Web sites that want…

Logo-2

There’s other search monetization news today with the announcement of FAST’s AdMomentum. Release is here. The publisher-centric ad platform is due out in the spring. More from this AP story. Tidbits:

Fast is marketing its platform _ dubbed AdMomentum _ as a one-stop solution for Web sites that want to become less dependent on Google and the other large advertising networks operated by Yahoo Inc. and Microsoft Corp.

…..

With more money at stake, Fast is betting Web sites will be increasingly interested in developing their own ad systems so they won’t have to share revenue with Google and the other networks.

Read More
2 Comments on FAST’s AdMomentum

A Cheery View of Panama

From Amr Awadallah, a Yahoo fellow, but one worth listenting to. Some background, Panama brings two core changes: One launched a few months ago and that is the new advertiser facing UI (user interface), it is much faster and easier to use than the original Overture UI (which was…

Panama-1

From Amr Awadallah, a Yahoo fellow, but one worth listenting to.

Some background, Panama brings two core changes:

One launched a few months ago and that is the new advertiser facing UI (user interface), it is much faster and easier to use than the original Overture UI (which was not upgraded in years) and brings many new features like ad templates, creative testing, immediate ad activation, and geo-targeting.

The other core change is what Yahoo! will launch late evening on Monday Feb 5th, and that is the spanken new Quality-Ordering marketplace. In a nut-shell, Yahoo!’s current marketplace orders the sponsored results by how much the advertisers are bidding regardless of how relevant the ad is to the query the user issues, the new marketplace will focus more on the relevance of the ad and how it relates to the query.

Quality-Ordering (aka Quality Reordering) is a win-win-win, i.e. it is a win for the users since they get more relevant sponsored results, it is a win for advertisers since they get leads that are more likely to convert (so higher ROI), and it is a win for Yahoo! since higher quality equals more clicks.

3 Comments on A Cheery View of Panama

A Search History Privacy Tale

Worth a read. This fellow has noticed a flaw in how security is – or is not – handled in Google's approach to personal search history. Yes, I did give my permission for someone to log in to their Google account from my laptop. However, I reasonably expected Google…

Worth a read. This fellow has noticed a flaw in how security is – or is not – handled in Google’s approach to personal search history.

Yes, I did give my permission for someone to log in to their Google account from my laptop. However, I reasonably expected Google to log him out after a while even if he did not log himself out. Then I realized that this is probably not a bug, but rather an architectural limitation. Google cannot tell when a person has finished using a particular computer or if in fact if that person actively uses multiple computers. For personalized search to work well, Google needs to capture all of a user’s search activity. While doing that aggressively, Google became a tool for compromising my privacy.

As a result, my search results are not only “owned” by someone else, I don’t even have access to them.

13 Comments on A Search History Privacy Tale

Searchmob Roundup

Why Is Yahoo Search NOW Gaining on Google According to NetRatings Yahoo Creating BRAND UNIVERSE Name Intelligence Releases Beta of Psychic Whois Database $2 Million Sloan Foundation Grant to Help Library of Congreww Digitize Thousands of "Bittle" Books Updated Database: RxNav (A Semantic Navigation Tool for Clinical Drugs)…

Searchmob-24Sb Find ButtonSb Submit Button

Why Is Yahoo Search NOW Gaining on Google According to NetRatings

Yahoo Creating BRAND UNIVERSE

Read More
2 Comments on Searchmob Roundup

Another Online Giant Reported Earnings…

That'd be Time Warner (AOL). Seeking Alpha transcript. Running on the road, no time to fully grok. However, recall that many believe the company (AOL) is being prepped for a liquidity event….

That’d be Time Warner (AOL). Seeking Alpha transcript. Running on the road, no time to fully grok. However, recall that many believe the company (AOL) is being prepped for a liquidity event.

1 Comment on Another Online Giant Reported Earnings…