Subversion Has Its Place: Forget the Deal, Use the Platform

People in big media companies sometimes ask me about YouTube and the content conundrum. In short: Should they post their stuff up there, or not? My answer comes back as sort of a koan – yes, of course, do both. Mark Cuban, who is a consistent and very vocal…

Oscar

People in big media companies sometimes ask me about YouTube and the content conundrum. In short: Should they post their stuff up there, or not? My answer comes back as sort of a koan – yes, of course, do both.

Mark Cuban, who is a consistent and very vocal YouTube critic, points out a few issues as to why. I have to admit, I think he is onto something here. (OK, I don’t always agree with him, but I do always read him…). In short, Cuban says, use YouTube. After all, everyone else is.

There is something almost subversive in using YouTube as a marketing or promotional venue for content that can be found on another site. If you are a big media company, why, don’t just post trailers, post stuff that you create specifically for the YouTube audience. If it gets your knickers in a bunch, don’t post the whole thing (unless of course you have a deal you like). If you don’t (in Cuban’s example – the Oscars- there was no deal), well, use YouTube as the best promotion network ever invented.

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What, Numbers from Google?

Yes, indeed. Google's code blog has hard numbers on the number of calls to Google's Gadgets. It's clear Google is looking to promote these tools, as allowing numbers like these to get out is not common. In fact, I'd say it's a totally unnatural act for Google. The numbers…

Gadget Info

Yes, indeed. Google’s code blog has hard numbers on the number of calls to Google’s Gadgets. It’s clear Google is looking to promote these tools, as allowing numbers like these to get out is not common. In fact, I’d say it’s a totally unnatural act for Google. The numbers are not aggregated in one place, but Radar has done some of it for us. From that post:

* Google Map – 4,861,113

* PacMan v2.0 – 8,114,344

* DIGG – 3,228,599

* My IP – 1,063,244

* Wikipedia – 27,314,972

* Countdown – 2,076,028

* Online Second Life Friends – 1,396

* Free Sudoku Puzzles – 4,450,349

* Memory Game – 647,151

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Do You Think Google Is Dead Serious About The Ad Biz?

Yeah, it is. This post from Searchviews talks about a survey Google is fielding to learn more about what products it might create for advertisers….

Yeah, it is. This post from Searchviews talks about a survey Google is fielding to learn more about what products it might create for advertisers.

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A Very Bad Day for Markets. What Does It Mean?

When was the last time the market dropped 500 points? Yep, right after 9.11. Today's events – we can blame China, but I don't buy it – I sense the US markets were waiting for a reason to head for the hills. It reminded me of a few events…

Daystockday

When was the last time the market dropped 500 points? Yep, right after 9.11. Today’s events – we can blame China, but I don’t buy it – I sense the US markets were waiting for a reason to head for the hills. It reminded me of a few events in the tech world – 9.11, the dot com bust, the Asian flu.

Each of those events predicated major changes in the world, and certainly in my life and the lives of tons of folks in our industry. But this time, I’m not sure. It’s not like we have a ton of overvalued stocks out there in the web world, like we did in the late 90s, but….I’m still uneasy about where this might go. Are you?

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Congrats, Steven and Outside.in

Pal and amazing author Steven Johnson, a founder of Outside.in, is now a funded entrepreneur. Congrats! Outside.in is a local blog/web aggregator – a sort of town newspaper writ large. I love the concept, but that's been true of nearly everything Steven has dreamt up……

Pal and amazing author Steven Johnson, a founder of Outside.in, is now a funded entrepreneur. Congrats!

Outside.in is a local blog/web aggregator – a sort of town newspaper writ large. I love the concept, but that’s been true of nearly everything Steven has dreamt up…

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Humor Becomes Them

Become.com is a shopping search engine (previous coverage here). They rent space in an office complex that is now owned by…wait for it….Google. Their sense of humor was not appreciated by the new landlords, apparently……

Become.com is a shopping search engine (previous coverage here). They rent space in an office complex that is now owned by…wait for it….Google. Their sense of humor was not appreciated by the new landlords, apparently…Overlord Small

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Searchmob Roundup

Another Mobile Engine to Search Amazon.com Special Section on Image Retrieval Included in New Issue of ASIST Bulletin Google China – Picture Gallery Page Is Wrong About AI SEO Benefits from Digg & Reddit Frontpage Stories…

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Another Mobile Engine to Search Amazon.com

Special Section on Image Retrieval Included in New Issue of ASIST Bulletin

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