“I don’t know if Live is the right name”

…That's new MSN chief Steve Berkowitz, late of Ask.com, in a revealing NYT profile by Saul Hansell. In it Steve acknowledges that Microsoft has lost its way in search and other online services, that the Live brand is confusing, that his job is made more difficult by Ray Ozzie's…

Bio Berkowitz 4

…That’s new MSN chief Steve Berkowitz, late of Ask.com, in a revealing NYT profile by Saul Hansell. In it Steve acknowledges that Microsoft has lost its way in search and other online services, that the Live brand is confusing, that his job is made more difficult by Ray Ozzie’s famous memo, and much more. It’s worth the time.

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