News: Yahoo Launches Tech News Channel

Content, it's the new black. Yahoo Tech is up. In short, it's a consumer tech magazine online. But with a bunch of Yahoo's social, search, and so on tech integrated. From the release: Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today launched Yahoo! Tech, a new Web…

Yahoo Tech

Content, it’s the new black. Yahoo Tech is up. In short, it’s a consumer tech magazine online. But with a bunch of Yahoo’s social, search, and so on tech integrated.

From the release:

Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today launched Yahoo! Tech, a new Web site that gives consumers plain-English advice and information about choosing and using the technology that has become a part of their daily lives. Yahoo! Tech (http://tech.yahoo.com) was developed with the simple philosophy of making technology easy for all Yahoo! users, especially those without a deep understanding of technology and gadgets.

The site features a broad selection of original and licensed content, hundreds of thousands of products with community product ratings and reviews, as well as shopping, community and personalization features from across the Yahoo! network. Four experienced technology advisors, each focused on a specific audience such as “moms,” “boomers” or “working guys,” offer daily guidance for consumers looking to choose or use consumer electronics from one of 19 categories, including computers, cell phones, digital cameras and MP3 players.

Not a revelation, honestly, we knew this was coming. But is is interesting to see Yahoo go after the folks at IDG, Cnet, and others.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

5 thoughts on “News: Yahoo Launches Tech News Channel”

  1. I just visited it and three-fourths of my viewable screen was ads. Am I missing something? Think I will stick with other news sources for now.

  2. I think Om Malik nailed it in his post:

    “Yahoo Tech is also going to allow people to create instant social networks around their tech devices and gadgets … If [people] don’t have the time or the inclination to understand the technology, then do they really have the time to socially network with fellow gizmo freaks?”

  3. The site looks great, but it will be interesting to see how it matches up with CNET. CNET has been around for years and they have a pretty loyal user base.

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