A PPC Primer

Alexandre Douzet, Co-Founder and Vice President, Marketing at job site TheLadders.com, has authored a paper on PPC search and the cost of acquisition. I'm not all the way through it, but it feels like a good read for those who are interested in a general overview of PPC marketing,…

Alexandre Douzet, Co-Founder and Vice President, Marketing at job site TheLadders.com, has authored a paper on PPC search and the cost of acquisition. I’m not all the way through it, but it feels like a good read for those who are interested in a general overview of PPC marketing, and some conclusions on how best to employ. PDF download here.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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