Comscore: Search Drove $6 Billion in Travel

And you wonder why Google changed its interface to incorporate travel information? Comscore's study (jointly sponsored by Yahoo, never shy about its ambitions in the travel segment): In April, 35 million U.S. consumers used a search engine to initiate travel planning, and those who bought travel online ultimately spent…

And you wonder why Google changed its interface to incorporate travel information? Comscore’s study (jointly sponsored by Yahoo, never shy about its ambitions in the travel segment):

In April, 35 million U.S. consumers used a search engine to initiate travel planning, and those who bought travel online ultimately spent an estimated $6.6 billion in the category during the eight week analysis period.

(Hat tip: SELowdown)

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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