But Wait, There’s More!

It's a double feature, both the NYT AND the WSJ (free link) on Google's ad ambitions, nearly at the same time! This one covers (for the most part) the impact of the print test, and includes a simply too good to not repeat quote from "Andrew Swinand, an executive…

It’s a double feature, both the NYT AND the WSJ (free link) on Google’s ad ambitions, nearly at the same time! This one covers (for the most part) the impact of the print test, and includes a simply too good to not repeat quote from “Andrew Swinand, an executive vice president at Starcom USA, a media-buying unit of Publicis Groupe”: “Google’s project, he says, so far seems like “the equivalent of selling media like manure, and everyone gets a shovelful.”

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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