Monthly Temperature Taking: Keyword Prices Fall

Fathom reports that prices were down an average of 9 percent last month. Why? Stating the obvious – er, summer – may be too, well, obvious. But I'd wager that's what's up….

Fathom reports that prices were down an average of 9 percent last month. Why? Stating the obvious – er, summer – may be too, well, obvious. But I’d wager that’s what’s up.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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