It’s A Long Tail, But A Very Short Head

Check out these stats from SEW: Some new and amazing numbers released today show that search sponsored links from eBay, Shopping.com, and InterActiveCorp made up 34 percent, or nearly 13 billion, of online advertising impressions for a one week period. Update: In the comments Chris points out we read…

Check out these stats from SEW:

Some new and amazing numbers released today show that search sponsored links from eBay, Shopping.com, and InterActiveCorp made up 34 percent, or nearly 13 billion, of online advertising impressions for a one week period.

Update: In the comments Chris points out we read the release wrong, it’s 34% of ALL ad impressions are search/paid links, not that 34% of search impressions are those three companies….

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

4 thoughts on “It’s A Long Tail, But A Very Short Head”

  1. John, I think SEW may have misread the release. As I read it, those three account for less than 4% of sponsored link impressions. It’s the overall total of search sponsored links (those three companies plus 15,000 others) that accounted for 34% of online advertising impressions.

  2. Yep, sorry about that! We’ve corrected that. Still a huge number to me, a 1/3 of all ad impressions off of search. And Yahoo is the fifth biggest buyer of search ads? That including on Yahoo itself? On Google? I want to know more 🙂

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