SGCowen on Keywords, Ad Market

This came in my mail and I thought I'd share it with you, as there's a lot of data in here, and I'd not seen anything from SGCowen – an investment bank – before. You can download it here. Shows increase month to month in keyword prices, and projects…

CowennumbersThis came in my mail and I thought I’d share it with you, as there’s a lot of data in here, and I’d not seen anything from SGCowen – an investment bank – before. You can download it here. Shows increase month to month in keyword prices, and projects that paid search will be half of all online ads by 2009, among many other things.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

One thought on “SGCowen on Keywords, Ad Market”

  1. Greetings. I’m trying to track you down to interview you for a book I’m writing for Harper-Collins (Fall 2006) about the evolution of a megabrand in the web space, vs. other venues. I’m having a devil of a time: Who is Portfolio Hardcover and why don’t they have a web site and publicists standing by to help me? In any event, I’m hoping you’ll sit still for an interview.

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