Google Ad Model Watch

Gary points to MarketWatch and speculates on Google driving new ad models based on a clearinghouse approach. It's pretty much where things are already, to be honest, with more site specific striping. Publishers already see AdSense as a place to clear unused inventory. This would simply be the next…

Gary points to MarketWatch and speculates on Google driving new ad models based on a clearinghouse approach. It’s pretty much where things are already, to be honest, with more site specific striping. Publishers already see AdSense as a place to clear unused inventory. This would simply be the next step.

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