Google Ad Model Watch

Gary points to MarketWatch and speculates on Google driving new ad models based on a clearinghouse approach. It's pretty much where things are already, to be honest, with more site specific striping. Publishers already see AdSense as a place to clear unused inventory. This would simply be the next…

Gary points to MarketWatch and speculates on Google driving new ad models based on a clearinghouse approach. It’s pretty much where things are already, to be honest, with more site specific striping. Publishers already see AdSense as a place to clear unused inventory. This would simply be the next step.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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