Click Fraud Update: Class Action Filed In Arkansas

It was simply a matter of time: From the Dow Jones newswires comes word of a class action lawsuit filed in Arkansas by Lanes Collectibles and several other advertisers. The suit names 11 engines, including Google, Looksmart, Ask, etc. Is this a big deal? Hard to say, yet. I've…

It was simply a matter of time: From the Dow Jones newswires comes word of a class action lawsuit filed in Arkansas by Lanes Collectibles and several other advertisers. The suit names 11 engines, including Google, Looksmart, Ask, etc. Is this a big deal? Hard to say, yet. I’ve been looking into this for a while now, and will have more as I can report it.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

One thought on “Click Fraud Update: Class Action Filed In Arkansas”

  1. I think it’s a good way to keep the click fraud meme growing. Trying to do a class action is interesting, but I think most advertisers would be crazy to join in on the suit at this point. It’s gonna be a better deal for them if they take their data to the search engines directly.

    johnk
    http://gotads.blogspot.com

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