…to an AdSense competitor……
Been underwater most of this week, and it looks to continue. But here are a few nuggets worth checking out: Greg points to Amazon Zuggest, a Google Suggest/Amazon mashup. He also points to some interesting personal search work at Microsoft, courtesy Todd Bishop. Rumors about Yahoo buying Flickr are…
Rumors about Yahoo buying Flickr are getting to a boiling point, one source who pinged me (I can’t verify this) said it’s done deal at $20 million, $10 million now, $10 million on earn out. We’ll see….Read More
I can't write a full review here (I'm on a Mac…), but tonight Google takes the beta off its Google Destkop Search (this link is to my initial coverage, including a lot of ramblings on the implications). Taking off beta is no big deal, right? Well, no. It's a…
I can’t write a full review here (I’m on a Mac…), but tonight Google takes the beta off its Google Destkop Search (this link is to my initial coverage, including a lot of ramblings on the implications).
Taking off beta is no big deal, right?
Well, no. It’s a pretty big deal, because Google is adding a couple of things in release 1.0 which 1/make a lot of sense, and 2/will stir up a pot o’ press reaction, all of which will have some variant of this headline: “Google Plans End Run Around Microsoft.”
In short, the new version of Google Desktop will include APIs for any Windows application developer, letting anyone plug their application into GDS (ie, iTunes, chat, or…MSFT Office, for example). Developers can access these APIs to do two things – one, to make sure their documents are indexed by GDS, and appear as searched by GDS in any way they care to. And second, to plug Google search, all of Google search, into their apps.
In short, if you are Windows developer, you can now plug Google (yup, all of Google search, not just desktop) into your application. Isn’t integrated search what MSFT is promising with Longhorn? Why, yes it is. But that’s two years out. This is ready now.
So is this Google starting an all out war for the hearts and mind of Windows developers, and for the search habits of Windows users? Hell yes to the latter, but on the former, not yet, but it’s sure as hell interesting. When I asked Nikhil Bahtla, GDS product manager, about this, he used Wordperfect as an example. Nice choice. I doubt MSFT will be busy working on a Word or Office plugin any time soon.
But wait, there is more. The new GDS will also create a floating “search box” independent of any browser, which you can place anywhere you want on top of Windows. Hmmmm. This sounds very, er, post browser, very…Web 2.0. See my musings on how web-based apps are starting to do to Windows what Windows did to DOS here….and man, this sure feels a lot like a paving stone down that particular road.
Given all this, I had to ask the Googlers I spoke to about the Microsoft issue, and they, as usual, ducked the question, saying they were merely providing features that Google’s users were asking for. Certainly that’s true. But certainly, it’s also true that this release will cause no shortage of consternation up in Redmond.
Once you have APIs and desktop software like this, you need to create a major push to support developers. Will Google be doing this, I asked? No comment, at least not at this point. But expect it. It will be, of course, what “Google’s customers will be asking for.”
In any case, read more about the news here (only a ZDnet story now, but by Monday morning…). This is certainly getting interesting. Release in extended entry.
When I'm driving, I listen to radio. Radio is a pretty pure medium, particularly AM. I've always thought AM talk radio (I listen to sports radio when I'm bored with NPR, which is a lot, honestly) was a lot like blogging – you have a host who sits in…
When I’m driving, I listen to radio. Radio is a pretty pure medium, particularly AM. I’ve always thought AM talk radio (I listen to sports radio when I’m bored with NPR, which is a lot, honestly) was a lot like blogging – you have a host who sits in the middle of a conversation, and the best ones are really good at getting the community involved. They have regulars, they have a defined area of coverage, they clearly connect to their audience. Anyway, as I was listening to AM radio on my way back from the gym, an ad for something pretty random came on. I don’t recall the ad exactly, but it felt extremely…non-endemic. After all, everyone listening is really into sports, right? (I was listening because the Giants are back in spring training, the blossoms are on the fruit trees, and all is right in the world…)
Anyway, this advertiser sent me on a reverie. Why, in all honesty, was this advertiser buying the ad space on the radio in the first place? Was it to reach men, 24-54? Yes, certainly. Was it to reach men, 24-54 with an interest in sports, and engage them in a conversation that was related to the product they were selling? No, not really, as the ad was for something else – maybe it was a mortgage refinancing offer. Was it to speak to this audience in the language they were all speaking at the point of context – the language characterized by the host? Clearly not. The ad was abrasive, a pushy come on.
So why did the advertiser buy the ad?Read More
The difference is compelling, check it out….I have to admit, the presentation is…well…pretty!…
Since I'm on the topic of Boing Boing, we've been testing Yahoo's long tail RSS ads. It's tough to find ads that are relevant to Boing Boing's content, and often the program fails – defaulting to pretty random ads. But when this combination hit my RSS aggregator, I had…
After all, it is Friday. Plush toys, indeed.
Porn. Knock me over with a ticklish feather. This sounds like it came from Alta Vista, but I'm sure it's true everywhere…….
Fred Wilson seems to be tempting fate by posting on his Google Adsense numbers, but I for one am pleased he's doing it, as it might spur some innovation in the space. Fred's pretty pleased with his $500 a year from AdSense, but I think that's not close to…
Given experiences like Fred’s and my own (which are similar in scope), I would be upbraiding Google on Adsense as it relates to blogs and smaller sites in particular, but this week when I got a call from a nice fellow in their New York advertising office. He was calling to inquire about Boing Boing and Adsense – basically, it was a cold call – Google was doing marketing outreach. While sites like Fred’s and Searchblog are not getting these calls, the Google rep told me his job was to call “mid size” sites like Boing Boing (I’m the “band manager” there) and convert them into Adsense customers. (He did not realize that I write Searchblog, and was not treating me with any kind of special preference, as far as I could tell. I did inform him during our conversation.)
I explained to the rep why Boing Boing is not using Adsense – the list is rather long. First, the ads are not very relevant – Boing Boing is pretty eclectic and updates quickly, and the content confuses the Adsense algorithms, forcing them to default to lowest common denominator type ads – like mortgage offers and affiliate sites. The Google rep countered that for sites the size of Boing Boing, Adsense can crawl more quickly, increasing the chance that more contextual ads will appear. He also reminded me that Adsense has updated tools which allow publishers to specify keywords for ads they might wish to attract, as well as ads they might want to avoid. So Boing Boing might use keywords like “music,” “gaming,” or “technology” to attract advertisements in those categories. And we can create negative keywords like “mortgage” to get rid of those offers. I knew Google had these tools, but this fellow told me Google has given the keywords more weight lately. This isn’t exactly the verticalization of Adsense I had been hoping for (I’d love it if Google let advertisers “tag” themselves so publishers can connect to those tags), but it’s a start.Read More
From Slashdot: "Microsoft Watch reports Marc Lucovsky, one of Microsoft's key Windows architects has defected to Google. His confidence in Microsoft's ability to ship software seems to have waned, too." The poster is referring to this post on Marc's new blog, his first post, reminiscent of Adam Bosworth's earlier…
“Microsoft Watch reports Marc Lucovsky, one of Microsoft’s key Windows architects has defected to Google. His confidence in Microsoft’s ability to ship software seems to have waned, too.”
Google today introduced upgrades to Google Local, taken together they point to some interesting trends in Google's approach to this market. First, Google has integrated its broadly acclaimed Google Maps application, not a surprising move. Second, and more interestingly, Google has incoporated reviews. But unlike Yahoo, which allows for…
First, Google has integrated its broadly acclaimed Google Maps application, not a surprising move. Second, and more interestingly, Google has incoporated reviews. But unlike Yahoo, which allows for users to submit reviews at the point of search, Google crawls the web for reviews which are already extant, then rolls them into its results. Users cannot add their own reviews on the spot.
This is an important distinction, and yet another declaration of how Google differs from its competitors, in particular Yahoo. I’ve written about this here and here (and a lot of other places). Blogger aside (and there’s plenty to say about the limitations of that platform), Google has always been uncomfortable with user created content, at least on its main site. While sites like Amazon, eBay, and Yahoo are full bore participants in the architecture of participation (AOP), Google prefers to lay an algorithm between user created content and its own search service. It’s still AOP, but it’s AOP once removed.Read More