Fun With Overture RSS

Since I'm on the topic of Boing Boing, we've been testing Yahoo's long tail RSS ads. It's tough to find ads that are relevant to Boing Boing's content, and often the program fails – defaulting to pretty random ads. But when this combination hit my RSS aggregator, I had…

Plush ThisSince I’m on the topic of Boing Boing, we’ve been testing Yahoo’s long tail RSS ads. It’s tough to find ads that are relevant to Boing Boing’s content, and often the program fails – defaulting to pretty random ads. But when this combination hit my RSS aggregator, I had to note it….

After all, it is Friday. Plush toys, indeed.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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