NYT On Search

Today's Times has a longish piece on search titled "Search Engines Build a Better Mousetrap." The article reviews alternatives to Google. I am quoted in it, but the reporter misheard one key detail: I said "millions" not "billions" in the quote below… John Battelle, who maintains a Web log…

Today’s Times has a longish piece on search titled “Search Engines Build a Better Mousetrap.” The article reviews alternatives to Google.

I am quoted in it, but the reporter misheard one key detail: I said “millions” not “billions” in the quote below…

John Battelle, who maintains a Web log about search technology (Searchblog, at battellemedia.com), said innovations like “Block View” showed how dynamically the search companies were taking advantage of new technologies – and new economies.

“In 1997 you would have had to spend tens of billions, and it wouldn’t have made any sense,” Mr. Battelle said. “Now, you can strap a camera and G.P.S. on a computer and drive down the street taking pictures. It’s a neat idea, and it didn’t cost the farm to try. Now imagine that across the whole Web – that’s what’s happening.”

Even back in the late 90s, it would have been tough to spend billions on a feature like Block View! Also, the quote is … condensed. My point is simply this: Innovations like Block View are now sprouting up everywhere, throughout the web, not just in search. Why? Because they can, the ecosystem now supports it. That’s the Web 2.0 meme in action…

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

4 thoughts on “NYT On Search”

  1. >the “building by building” picture in main cities has existed in France on http://www.pagesjaunes.fr (Yellow pages) for many years

    That’s true. And they have many advanced features such as natural language search. You type “I am hungry” (j’ai faim) and you get the list of restaurants.

    But the French Telecom are not too good at… communication!

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