Neat: Search just those sites you want to

Not that I think most will want this kind of dashboard, but it's a neat hack – Scoble points us to lushe.net, which forces Google to search only the sites you tell it to. This site is a project by Glen Murphy. Who is he? I have no idea, but…

Not that I think most will want this kind of dashboard, but it’s a neat hack – Scoble points us to lushe.net, which forces Google to search only the sites you tell it to.

This site is a project by Glen Murphy. Who is he? I have no idea, but here’s his site. This is why I love the web.

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Google Responds To Gmail Privacy Issues: The Higher Standard

Google has a page up reacting to the Gmail privacy brouhaha. Thank the California Legislature for this: a modified version of the Gmail privacy bill just passed the CA Senate. Since the first privacy concerns were raised nearly two months ago, one of the smartest things Google has done in…

gmail_logoGoogle has a page up reacting to the Gmail privacy brouhaha. Thank the California Legislature for this: a modified version of the Gmail privacy bill just passed the CA Senate.

Since the first privacy concerns were raised nearly two months ago, one of the smartest things Google has done in response is to give accounts to a bunch of journalists (I was on the list, but have not really used the account – I’m too swamped to conjur up a reason to fill a secondary account, and in any case I’m writing a book in which Google plays a critical role, so the idea of running my email through their servers feels a bit…odd, to say the least. I can just see my sources at Yahoo or Microsoft wondering whether I’m capable of fairness as they send mail to jbattelle@gmail.com…).

Anyway, those journalists who did use the service almost universally praised it. As a breed journalists are prone to piling on when they identify what they believe to be a clever or counter-intuitive meme. Gmail offered them a pretty prime opportunity to do just that. Most caught the counter-spin on Gmail’s scanning of email – to wit, everyone else does it (Hotmail, Yahoo etc) so why jump on Google? They are right, and it was a brilliant move on Google’s part to point that out. Now the press is full of articles beating up the privacy advocates, and as I mentioned earlier the California legislator who introduced the grandstanding Gmail privacy bill has modified it to allow scanning.

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If At First….

WebSideStory, which first filed four years ago right before the bubble burst, has filed again. The web analytics company just hit profitability after losing money the past few years. It's a great field, but to be honest, this feels a bit rushed to me….

wsslogoWebSideStory, which first filed four years ago right before the bubble burst, has filed again. The web analytics company just hit profitability after losing money the past few years. It’s a great field, but to be honest, this feels a bit rushed to me.

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Search as Media Gatekeeper

Once again, a good piece from Stefanie Olsen, this time on audio and search. Recall how I am always on about how search will become the interface to media? From her piece today on NPR's decision to optimize their sound files for search engines: The stakes are enormous, not just…

Once again, a good piece from Stefanie Olsen, this time on audio and search. Recall how I am always on about how search will become the interface to media? From her piece today on NPR’s decision to optimize their sound files for search engines:

The stakes are enormous, not just for the search engines, but for content owners hoping to harness the Internet, stand out in the online information glut and attract new audiences. The winning search companies could become the gatekeepers in a new era of media increasingly defined by consumers’ ability to seek out programming on their own terms and consume when and how they want.

Featured companies include SingingFish and StreamSage.

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MSFT Hints at Future Search Strategy

At the Goldman Sachs internet conference today in Las Vegas, MSN search chief Yusuf Mehdi let slip some of MSFT's plans with regard to search. How do I know he let slip? Well, far as I knew, this stuff was not to be disclosed for quite a while (recall that…

msoft1.jpgAt the Goldman Sachs internet conference today in Las Vegas, MSN search chief Yusuf Mehdi let slip some of MSFT’s plans with regard to search. How do I know he let slip? Well, far as I knew, this stuff was not to be disclosed for quite a while (recall that I was briefed recently by MSFT, on background, for my book).

The news: Microsoft will be including a pretty significant local PC search function as part of its upcoming beta. Mehdi also mentioned that personalized search will be a significant focus going forward, and that MSFT is looking at integrating ads into mail a la Gmail.

From the AP story (Link to an edited version):

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Toward the Endemic: What’s missing in PPC/Behavioral/Contextual Ad Nets

During the AdTech panel yesterday I started ranting about what I think is missing from all this contextual, behavioral, paid search, and network-based advertising – you know, all the stuff that's setting records and revolutionizing marketing. All the stuff I've been hyping for the past two, no wait, ten years…

asseenontvDuring the AdTech panel yesterday I started ranting about what I think is missing from all this contextual, behavioral, paid search, and network-based advertising – you know, all the stuff that’s setting records and revolutionizing marketing. All the stuff I’ve been hyping for the past two, no wait, ten years now. And I think I’ve come up with a clear way of saying it: what’s missing is the advertiser’s endemic relationship with the community a publisher serves.

I’m almost certainly restating what others have already pointed out, but then again, I’ve not seen it put this way yet. So think about a “traditional” publishing environment. You’ve got three parties in an ongoing, intentional conversation: The reader/viewer (we’ll say audience for lack of a better word), the editor/programmer/author/creator (we’ll say publisher for lack of a better word), and the advertiser. In a traditional publication, these three parties interact in various ways through the medium of the publication. Most importantly, the advertiser has voted with their dollars for that particular publisher, hopefully because the advertiser had take the time to understand that publication’s audience, and hence wants to be in conversation with that audience.

What’s inherent in this interaction is the intention of all parties to be in relationship with each other. This creates and fosters a sense of community – the best publications always have what are called “endemic” advertisers – those that “belong” to the publication’s community, that “fit” with the publication’s voice and point of view. I’ve found that in the magazines and sites I’ve helped create, my readers enjoyed the ads nearly as much as the editorial, because the ads served them, seemed to understand who they were in relation to the community the publication created.

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June Column: Mary Meeker

TITANS OF TECH The Return of the Queen Morgan Stanley's Mary Meeker survived the boom and the bust. Now she's back — as are her top stock picks. By John Battelle, June 2004 Issue Hailed as the "queen of the Net" by Wall Street tout sheet Barron's in 1998, held up…

b2logo_238x53TITANS OF TECH
The Return of the Queen
Morgan Stanley’s Mary Meeker survived the boom and the bust. Now she’s back — as are her top stock picks.

By John Battelle, June 2004 Issue

MeekerHailed as the “queen of the Net” by Wall Street tout sheet Barron’s in 1998, held up as the poster child of the dotcom bust in 2001, Morgan Stanley (MWD) analyst Mary Meeker has lived through several lifetimes of glory and infamy. She’s seen fellow analysts and a former boss indicted for fraud, and then was swept up herself in a massive investigation of Wall Street’s research practices (the case was settled last year, with Meeker cleared). What kept her going through all this? The thing most people still don’t get is that Mary Meeker is a true believer — in the companies she helped take public, in the stocks she picked (and stuck with even as they nose-dived), and in the revolutionary nature of the Internet.

Her record is admittedly mixed, with flubs like her recommendation of AOL, which lost $150 billion in market cap after its merger with Time Warner (TWX) (the corporate parent of Business 2.0), and ExciteAtHome, which went from $35 billion to nothing. But in 2003, Meeker’s picks were up 78 percent, thanks to stocks she’d long championed, like Amazon (AMZN), eBay (EBAY), and Yahoo (YHOO). If you’d had the fortitude to pile on in early 2001, when she reiterated her support of those companies, you’d be a damn sight richer today. And Meeker is still helping create new industries: Her prescient reports on the search market were part of why Morgan Stanley won a mandate in April to lead Google’s IPO. She won’t admit to more than feelings of satisfaction with her recent record, but one can sense a certain bounce in her step these days. We visited her in New York to hear what she has learned from the past and what she thinks about the future.
(full text in extended entry…)

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Search, Meet Desktop. Desktop, Meet Search. MSFT, Meet Plaxo. Plaxo…

Take a look at this deal between Yahoo and Plaxo. (Who's on the Board of Plaxo? Yup, Ex-Yahoo CEO Koogle.) From the the Merc: Today Plaxo integrates Yahoo's search engine directly into the Outlook e-mail program. Under the deal with Yahoo, Plaxo will get paid for channeling people to Yahoo's…

plaxo_logoTake a look at this deal between Yahoo and Plaxo. (Who’s on the Board of Plaxo? Yup, Ex-Yahoo CEO Koogle.)
From the the Merc:

Today Plaxo integrates Yahoo’s search engine directly into the Outlook e-mail program. Under the deal with Yahoo, Plaxo will get paid for channeling people to Yahoo’s search engine. The search box will be placed beside a Plaxo icon that sits atop Outlook.

Plaxo will eventually make Web searching possible from individual e-mails, according to Masonis. Ultimately, he wants Plaxo to search individual words within the e-mails. You would click on the word and Plaxo would do a Web search through Yahoo.

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Just in Time for AdTech: Record Q1 Ad Revs

I'll be moderating a panel on "Advertising's Horizons" today at AdTech. Just in time for the event's opening day this news comes out: Online ad revs hit $2.3 billion last quarter, according to the IAB and PwC. Interesting that Q1 04 beat Q4 03, the Xmas season. Now that's strong…

I’ll be moderating a panel on “Advertising’s Horizons” today at AdTech. Just in time for the event’s opening day this news comes out: Online ad revs hit $2.3 billion last quarter, according to the IAB and PwC. Interesting that Q1 04 beat Q4 03, the Xmas season. Now that’s strong growth. I still think this market is undercounted – but that’s just a gut feel.

If anyone is coming to AdTech and wants to grab a bit of time after, come on up at the end of our session….

Release here….

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Manber on Search from NYC WWW Conference

The A9 chief gave the keynote at the WWW conference, where search played a starring role: "A9's mandate is to build new search technologies to improve the user experience. We want to invent new things and new ways of finding relevant information. The first question I get from people is,…

manberThe A9 chief gave the keynote at the WWW conference, where search played a starring role:

“A9’s mandate is to build new search technologies to improve the user experience. We want to invent new things and new ways of finding relevant information. The first question I get from people is, ‘Are you going to build another Google?’ But, no, that’s not what we are doing. There’s so much room for innovation that you can build interesting things that aren’t available today.”…

…”For most users, they expect it to be as simple as possible and that’s a barrier. If music was invented 20 years ago, we’d all be playing one-string instruments,” he said, suggesting that user habits needed to change to adapt to the advancement in search technologies.

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