Manber on Search from NYC WWW Conference

The A9 chief gave the keynote at the WWW conference, where search played a starring role: "A9's mandate is to build new search technologies to improve the user experience. We want to invent new things and new ways of finding relevant information. The first question I get from people is,…

manberThe A9 chief gave the keynote at the WWW conference, where search played a starring role:

“A9’s mandate is to build new search technologies to improve the user experience. We want to invent new things and new ways of finding relevant information. The first question I get from people is, ‘Are you going to build another Google?’ But, no, that’s not what we are doing. There’s so much room for innovation that you can build interesting things that aren’t available today.”…

…”For most users, they expect it to be as simple as possible and that’s a barrier. If music was invented 20 years ago, we’d all be playing one-string instruments,” he said, suggesting that user habits needed to change to adapt to the advancement in search technologies.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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