Once again, a good piece from Stefanie Olsen, this time on audio and search. Recall how I am always on about how search will become the interface to media? From her piece today on NPR’s decision to optimize their sound files for search engines:
The stakes are enormous, not just for the search engines, but for content owners hoping to harness the Internet, stand out in the online information glut and attract new audiences. The winning search companies could become the gatekeepers in a new era of media increasingly defined by consumers’ ability to seek out programming on their own terms and consume when and how they want.