Advocacy: Not At Google, Either

We all got peeved when CBS said no to MoveOn, but this kind of policy is quite widespread. Google also does not allow advocacy ads, in particular ads that criticize other people or companies (their terms are here). Latest news on this front: An environmental organization that had purchased AdWords…

We all got peeved when CBS said no to MoveOn, but this kind of policy is quite widespread. Google also does not allow advocacy ads, in particular ads that criticize other people or companies (their terms are here). Latest news on this front: An environmental organization that had purchased AdWords like “cruise ship” has been bounced from Google. Why? It ran ads next to the results which pointed out that cruise ships pollute the ocean (which they do, often spewing out raw sewage near coastlines. Not that the couple at left seem to mind…).

Google (and Overture) have to tread a thin line here between free speech, the law, and protecting its more lucrative clients (travel sites are huge paid search customers). Clearly this action is well within Google’s rights as per its contract. But shouldn’t Google be a bit more like the New York Times, which accepts these kind of issue ads, and a bit less like CBS? I certainly hope so.

(thanks, Dave)

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Ramsay, Weiner, Kapor

Today I'll not be posting much till later, as I have book-related interviews with Jeff Weiner (SVP/Search at Yahoo), Mike Ramsay (CEO TiVo) and Mitch Kapor (Open Source Applications Foundation, Lotus, Nutch board, et al). What do you want to know from these folks?…

Today I’ll not be posting much till later, as I have book-related interviews with Jeff Weiner (SVP/Search at Yahoo), Mike Ramsay (CEO TiVo) and Mitch Kapor (Open Source Applications Foundation, Lotus, Nutch board, et al).

What do you want to know from these folks?

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Vivisimo Targets eBay Listings

AP reports Vivisimo has released a search application that uses eBay's API to search eBay's listings. Sort of like what Grokker does for Google, Vivisimo does for eBay listings. Interesting. Wonder if eBay will respond……

AP reports Vivisimo has released a search application that uses eBay’s API to search eBay’s listings. Sort of like what Grokker does for Google, Vivisimo does for eBay listings. Interesting. Wonder if eBay will respond…

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Lycos: Can’t Win in Search, Turns to Social Networking

Lycos is refocusing its efforts toward social networking services such as dating, finance, and the like, and away from search. Should be interesting to watch. I've come to the conclusion that social networks (orkut, friendster) can't make it alone, they have to be a feature of a larger platform. Not…

logo_lycos_50high.gifLycos is refocusing its efforts toward social networking services such as dating, finance, and the like, and away from search. Should be interesting to watch. I’ve come to the conclusion that social networks (orkut, friendster) can’t make it alone, they have to be a feature of a larger platform. Not rocket science, I know, but it’s interesting to see Lycos lurch in that direction as well. IAR reports.

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Paid Search >$2 billion in 2003, Local Next

On Weds, eMarketer released a report claiming that paid search crossed the $2 billion mark in 2003, and that local paid search will be the critical next step for the industry. MediaNews also reports….

On Weds, eMarketer released a report claiming that paid search crossed the $2 billion mark in 2003, and that local paid search will be the critical next step for the industry. MediaNews also reports.

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The Atom/RSS Fracas

Can anybody tell me why this is a big deal? This CNET piece makes it seem like there's a real war between RSS and Atom, but it reads to me like competition, which is good as far as I can tell. I mean in the long run, won't my aggregators…

Can anybody tell me why this is a big deal? This CNET piece makes it seem like there’s a real war between RSS and Atom, but it reads to me like competition, which is good as far as I can tell. I mean in the long run, won’t my aggregators and blogging tools just support both? As a non-technical guy, can someone give me the shorthand on why this matters that much? I’m not being flip (it may sound that way), I just don’t get it.

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P&G Ad Chief: Permission Marketing Or Bust

In a speech at an advertising conference today, Jim Stengel, P&G marketing chief (and therefore Most Important Guy in the Room) laid down the gauntlet. "All marketing should be permission marketing. When we think of permission-based marketing, most of us think about opt-in online newsletters. We really need to expand…

In a speech at an advertising conference today, Jim Stengel, P&G marketing chief (and therefore Most Important Guy in the Room) laid down the gauntlet.

“All marketing should be permission marketing. When we think of permission-based marketing, most of us think about opt-in online newsletters. We really need to expand this mentality to all aspects of marketing. … For each element of the marketing mix, we should ask ourselves, ‘Would consumers choose to look at or listen to this,’ and let that be the benchmark.”

Stengel had stinging words for traditional advertising: “This is a $450 billion dollar global industry and we’re all making decisions with less data and discipline than we apply to $100,000 decisions in other aspects of our businesses.”

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Forrester on Google

George Colony, CEO of Forrester, opines on Google in a registration-required brief released last week. Readers (thank you!) alerted me to this immediately, but the etech conference meant my posting has been and will be slower this week. Colony begins by effusively praising the company. "The Web has gone through…

colony.gifGeorge Colony, CEO of Forrester, opines on Google in a registration-required brief released last week. Readers (thank you!) alerted me to this immediately, but the etech conference meant my posting has been and will be slower this week.

Colony begins by effusively praising the company. “The Web has gone through two major phases in its short history: pre-Google and post-Google…Sergei Brin and Larry Page, Google’s founders, may go down in history as the guys who saved the Internet.”” A bit sweeping, IMHO.

But Colony is setting up a straw man, and he goes on to knock it down. “Is Google’s search good? Yes. Is the company worth tens of billions? No.”

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