Lycos: Can’t Win in Search, Turns to Social Networking

Lycos is refocusing its efforts toward social networking services such as dating, finance, and the like, and away from search. Should be interesting to watch. I've come to the conclusion that social networks (orkut, friendster) can't make it alone, they have to be a feature of a larger platform. Not…

logo_lycos_50high.gifLycos is refocusing its efforts toward social networking services such as dating, finance, and the like, and away from search. Should be interesting to watch. I’ve come to the conclusion that social networks (orkut, friendster) can’t make it alone, they have to be a feature of a larger platform. Not rocket science, I know, but it’s interesting to see Lycos lurch in that direction as well. IAR reports.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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