I'm a Guy Kawasaki fan, so this isn't really a "review" as much as an appreciation for his new book Enchantment. I read it over this weekend, it's the kind of book you could skim in an hour, or spend a lot of time with. I fell somewhere in…
I’m a Guy Kawasaki fan, so this isn’t really a “review” as much as an appreciation for his new book Enchantment. I read it over this weekend, it’s the kind of book you could skim in an hour, or spend a lot of time with. I fell somewhere in the middle, stopping every so often to consider his advice and apply it to situations I find myself in all the time. (Disclosure: Guy works with my company FM in various ways, but I’m writing this mainly because Guy, in his enchanting way, asked me to blog my thoughts here.)
Enchantment is, in essence, a book of simple advice for succeeding in business, and I found myself agreeing with most of it. Guy is a folksy writer and he loves simple anecdotes, the book is full of them. I rolled my eyes when he encouraged us to “make a checklist,” or to smile when meeting someone, and smile with integrity at that. But he’s right, and I realized that every time I see Guy, or see pictures of him, he’s got the real deal smile working, and it really does work to put whoever he’s meeting into an open frame of mind.
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