Google today did something smart in social – they offered a human way to do something they had already offered – the ability to indicate your approval of a search result. Previously, you could push a result up or down, but that action was not social in nature. Now you can “+1” a search result, so as to indicate the result was good and/or valuable to you. That recommendation is then translated to others in your social graph.
Cool! But I sure wish it integrated with Twitter, at the very least. And man, it’d sure be powerful if it worked with Facebook. Wouldn’t it, now?! But from what I can tell, that will NEVER happen.
Instead, “+1” is going to become Google’s version of the “Like” button from Facebook – the post is very direct about this:
But the +1 button isn’t just for search results. We’re working on a +1 button that you can put on your pages too, making it easy for people to recommend your content on Google search without leaving your site.
Because it’s directly tied to Google’s most powerful asset, search, I think this move has some serious legs. Site owners will want to put the button on their site – even if they have no idea how or even *if* those “+1s” will aid ranking in organic Google search. I can tell you this: Spammers will have a field day with this one, though I imagine the button will be gated in some way (perhaps to push it, you have to be logged into a Google account). In any case, it’s a smart way to leverage Google’s core strength.
(BTW, over at Boing Boing, we’ve used “+1” as a way to indicate agreement in email threads for years, a remnant of older email systems long since forgotten. That practice is alive and well at FM as well. Funny how Google picked up on the same notation.)