Category: The Conversation Economy

Help Me Interview Evan Williams, CEO Twitter

Thanks to those of you who chimed in, via email, Twitter, Facebook, and comments, on our first interview at Web 2 next month with Brian Roberts.    Next up on day one is Evan Williams, CEO of Twitter. I’ve had the pleasure before (at FM’s CM Summit), and posted…

web 2 09.png

evan_williams2-tm.jpg

Thanks to those of you who chimed in, via email, Twitter, Facebook, and comments, on our first interview at Web 2 next month with Brian Roberts.   

Read More
10 Comments on Help Me Interview Evan Williams, CEO Twitter

SIGN UP FOR THE NEWSLETTER

Stay up to date on the latest from BattelleMedia.com

Help Me Interview Brian Roberts, CEO of Comcast

We'll be opening this year's Web 2 Summit with an interview of Brian Roberts, CEO of Comcast. I've asked Brian to come for the past three years, and he's always had a conflict. In those last few years Comcast has continued to grow, in particular when it comes to…

web 2 09.png

BrianRoberts.jpg

We’ll be opening this year’s Web 2 Summit with an interview of Brian Roberts, CEO of Comcast. I’ve asked Brian to come for the past three years, and he’s always had a conflict. In those last few years Comcast has continued to grow, in particular when it comes to its footprint in the digital world.

Read More
7 Comments on Help Me Interview Brian Roberts, CEO of Comcast

Web 2 Preview: DigitalGlobe: The World Is The Index

I had an extraordinary day yesterday, in terms of who I got to talk with. Not only did I meet with several of FM's partners – two Fortune 500 marketers, a major platform partner, and a major blogger – I also got to watch the launch of Ad Stamp…

Dglobe closer.jpeg

I had an extraordinary day yesterday, in terms of who I got to talk with. Not only did I meet with several of FM’s partners – two Fortune 500 marketers, a major platform partner, and a major blogger – I also got to watch the launch of Ad Stamp and the complete schedule for the Web 2 Summit. But a highlight of the day had to be my chance to steal 30 or so minutes with the founder of DigitalGlobe, Dr. Walter Scott.  

Now why was I talking to Dr. Scott? Well, he’s presenting at the Web 2 Summit this year, and I get to work with him on how Digital Globe fits into our theme of WebSquared.

Read More
3 Comments on Web 2 Preview: DigitalGlobe: The World Is The Index

Why I Love FM’s Ad Stamp

Today my company Federated Media announced a new ad format for a group of our publishing partners. We call this beta program "Ad Stamp", and those of you who've been watching the space closely, and reading my thoughts on marketing here, won't be too surprised by what you see. However,…

Today my company Federated Media announced a new ad format for a group of our publishing partners. We call this beta program “Ad Stamp”, and those of you who’ve been watching the space closely, and reading my thoughts on marketing here, won’t be too surprised by what you see.

BingAdStampgif.gif

However, with Ad Stamp there is more than meets the eye, and I wanted to think out loud a bit about why I believe this format works, and how it might reflect some of the trends I’ve been watching and commenting upon in this space for years.

Read More
4 Comments on Why I Love FM’s Ad Stamp

A Preview: This Year’s Web 2 Program (Newly Added Speakers!)

I may have been "on vacation" over much of the past month, but as usual, I was working, and part of my work was framing out and filling in the program for the sixth annual Web 2 Summit. Tim O'Reilly and I had a very hard job trying to top…

web 2 09.pngI may have been “on vacation” over much of the past month, but as usual, I was working, and part of my work was framing out and filling in the program for the sixth annual Web 2 Summit. Tim O’Reilly and I had a very hard job trying to top last year’s program, given it featured Lance Armstrong, Al Gore, Edgar Bronfman, John Doerr, Jerry Yang, and so many more.  

But I think we’ve managed to top it. Pasted below is a note we sent out recently with an overview of the program. But even since then, we’ve had a couple of pretty major new additions, both from the world of government and policy:

– Aneesh Chopra –  America’s first ever appointed CTO will join us this year, in conversation with Tim O’Reilly (for Tim’s take and a video of Chopra, click here). A charasmatic figure and proven leader, Chopra is charged with developing national strategies for technology investments – overseeing the U.S. Government’s $150 billion R&D budget.

Read More
1 Comment on A Preview: This Year’s Web 2 Program (Newly Added Speakers!)

All Business Starts With A Community

Today I was on my way back to our house after dropping my kids off to camp, and I decided to stop by a local cafe for a quick coffee-n-chat. Now, in August, "our house" means a century-old family place on an island, an island that rather pugnaciously refuses…

small biz starts with a community.jpg

Today I was on my way back to our house after dropping my kids off to camp, and I decided to stop by a local cafe for a quick coffee-n-chat. Now, in August, “our house” means a century-old family place on an island, an island that rather pugnaciously refuses to allow large chain stores to set down roots. So it’s fair to say that this island is sort of a Galapagos of small business. There are no Mickey D’s, no Safeways, and no Starbucks. It’s all locally owned – nearly every single “year rounder” who lives here is a small business person.  

The local cafe I stopped by is a hangout – a place where the community comes to eat and drink coffee, to gossip and share information, to learn the latest, to connect. It’s a social network in its truest sense. It’s driven by content – the conversations and knowledge of the staff and customers, and it’s driven by community. Commerce is a by product of the two.

Read More
5 Comments on All Business Starts With A Community

Twistory 101: It’s All About Small Business

The world's abuzz this week with word that Twitter is getting serious about business – the proof point being Twitter's new subdomain "business.twitter.com" and the "Twitter 101" handbook currently living there, a white paper of sorts aimed at helping companies figure out how to leverage the sometimes befuddling service. This…

biztweetbird.pngThe world’s abuzz this week with word that Twitter is getting serious about business – the proof point being Twitter’s new subdomain “business.twitter.com” and the “Twitter 101” handbook currently living there, a white paper of sorts aimed at helping companies figure out how to leverage the sometimes befuddling service.

This all reminds me of Fall 2004. Back then, Google was coming on hard in search. And while the world viewed Google as an upstart stealing query share from the incumbent Yahoo, the real drama was happening on the business side. By the Fall of 2004, Google’s AdWord and AdSense solutions were warranting serious attention from the same ecosystem of SEO/SEM that previously had focused on Overture’s offerings.

In this Fall, 2004 thread on Webmasterworld, where SEO types hang out to talk shop, search marketers debate the relative performance and profitability of Overture compared with Google. Prior to that year, Overture was the undisputed king of paid traffic. But in ’04, Google started pulling ahead, and since that time, it’s never looked back. Why?

Read More
11 Comments on Twistory 101: It’s All About Small Business

Vark Goes Twitter

I'm on vacation this week, ostensibly, building a treehouse and taking time off. Hence the light posting schedule. But I've also been tracking Aardvark, the lightweight question answering service that uses your social graph, IM, and email accounts as a channel to intelligently route complicated questions to those who might…

aardvark_twitter.pngI’m on vacation this week, ostensibly, building a treehouse and taking time off. Hence the light posting schedule. But I’ve also been tracking Aardvark, the lightweight question answering service that uses your social graph, IM, and email accounts as a channel to intelligently route complicated questions to those who might best answer them, and as readers know, I’m intrigued.

So when Max Ventilla, Aardvark’s CEO, told me he was finally integrating Twitter, I knew it’d be big news.

As explained on the Vark blog, using the service on Twitter is simple:

Read More
9 Comments on Vark Goes Twitter

When Value Is Created, Let It Be Curated At Scale

Facebook's opening up even more, as CNet reports. Facebook has posted an update to its "Publisher" settings – basically, the instrumentation to your status updates – that makes it possible to broadcast the value you create in the social web through composition – of a status update, a blog post,…

Facebook’s opening up even more, as CNet reports. Facebook has posted an update to its “Publisher” settings – basically, the instrumentation to your status updates – that makes it possible to broadcast the value you create in the social web through composition – of a status update, a blog post, or any other action that you might wish to declare. You can instrument it to be seen only by your network, or your network’s network, or everyone – and it’s that everyone part that makes Facebook a lot more like Twitter in terms of the ability for developers to create interesting executions based on that firehose. Think about what Microsoft did with ExecTweets, but with Facebook scale. Of course, that’s just the tip o’ the iceberg. Exciting stuff.

3 Comments on When Value Is Created, Let It Be Curated At Scale

Thoughts on Online Marketing

Many folks have asked me when CM Summit videos would be posted, several are up now. They include the opener, above, in which I give a short overview of the state of online marketing from my perspective – start at about 6 mins in if you want to miss the…

http://p.castfire.com/fAMEb/video/107595/2009_2009-06-09-151450.flv

Many folks have asked me when CM Summit videos would be posted, several are up now. They include the opener, above, in which I give a short overview of the state of online marketing from my perspective – start at about 6 mins in if you want to miss the throat clearing of setting up the show and thanking folks I’ve worked with. Perhaps the key thoughts: People Don’t Join Ad Networks, and Publishers Are Communities of Mind.

2 Comments on Thoughts on Online Marketing