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In Google's Opinion….

By - December 01, 2010

Google Opinon.png

Wow, I’ve never seen this before. Check out Google’s post, responding to the New York Times story about a bad actor who had figured out a way to make a living leveraging what he saw as holes in Google’s approach to ranking.

How Google ranks is the subject of increasing scrutiny, including and particularly in Europe.

From Google’s blog:

Even though our initial analysis pointed to this being an edge case and not a widespread problem in our search results, we immediately convened a team that looked carefully at the issue. That team developed an initial algorithmic solution, implemented it, and the solution is already live.

What I find fascinating is the way Google handled this. Read this carefully:

Instead, in the last few days we developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience. The algorithm we incorporated into our search rankings represents an initial solution to this issue, and Google users are now getting a better experience as a result.

What word stands out? Yep, “opinion.”

Think on that for a second. If ever there was an argument that algorithms are subjective, there it is.

(Oh, and by the way, the last paragraph in the blog post clearly is directed at the regulators in Europe, if you think about it….)

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The Final Web 2 Conversation: Evan Williams

By - November 19, 2010

Ev recently turned over CEO duties to Dick Costolo, but it’s clear he’s still very, very engaged. Highlights for me included when Ev spoke of his mission to lower barriers to publishing, avoided talking about financing, and needled me a few times, in a humorous way, of course.

FCC Chair Julius Genachowski: This Is Getting Very Real

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If I could sum up the overarching theme of our conference this year, it’s that “this sh*t is getting real.” Plucky startups with funny names have consolidated power, and are disrupting the entire global economy. This, of course, means things are “getting real” from the point of view of government and policy as well. Here’s a candid conversation with one of the key policy chiefs, FCC Chair Julius Genachowski.

Carol Bartz at Web 2: Yahoo! In The Midst of Transition

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Carol Bartz has been under fire for nearly two years, and it shows in her responses to my questions – she’s ready to look forward and not defend what Yahoo has been in the past. My sense is that it will take another year or so before the real changes at Yahoo – in key areas of infrastructure, management, and products – will really take hold.

Mark Zuckerberg at Web 2 – A Maturing CEO

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This third conversation with Mark Zuckerberg was, to my mind, the best so far, and YouTube seems to agree, as it’s got more plays than nearly any other save Eric Schmidt (who was featured by YouTube on the homepage). See if you agree.

Speaking with Yuri Milner – Business But No Politics

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My conversation with recently emerged super investor Yuri Milner was fascinating, and it got a bit tense when I brought up the recent trial of former Yukos CEO Mikhail Khodorkovsky and its implications for doing business out of Russia. I felt it was a pertinent question, but I’m not certain Milner agreed. What do you think?

Web 2 Conversation: Robin Li

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I found myself really engaged with Robin (CEO, Baidu) in this conversation, and I found his answers to some difficult questions – like doing business under the Chinese government’s rule – to be refreshingly honest.