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Help Me Interview Tim Armstrong at CM Summit

By - May 11, 2010

AOL-Tim-Armstrong_medium.jpgThird on our hit list of CM Summit interviews is Tim Armstrong, CEO of AOL.  

Tim has now held that title for just about a year. Lately he’s taken to rallying the AOL troops with this decidedly controversial slogan: “Beat the Internet!”

If you want to find out what that’s all about, how Tim’s first year on the job has gone, and more, please come to the conference. And if you want me to ask your question on stage, please leave it in comments here!

(And please, help me with questions for Arianna Huffington and Tony Hsieh! Thanks!).

Three Recent Signals

By - May 10, 2010

Readers have asked for links to the FM Signal here, and I’ve missed a few. So that you might stay in touch (in particular, all you 175K or so RSS readers), herewith are them links:

Tuesday Signal: A Walk in the Park You have to see the last item. Facebook is on its heels. Maybe it needs a HeelTastic(TM). See Friday….

Monday Signal: Sue Me! As Kara said, let’s try to keep it civil as we sue the sh*t out of each other, and if not that, then kill each other in the markets.

Friday Signal: HeelTastic! What happens when you drink a bottle of good red and write? Read on!

Help Me Interview Tony Hsieh

By - May 07, 2010


Next up on the hit list of amazing conversations at CM Summit is Tony Hsieh, CEO of Zappos, now a division of Amazon. Tony is also an author, and everyone who comes to the conference will get a copy of his new book “Delivering Happiness,” which will be published the first day of the event (June 7th). Who wants to take odds that the book will do well at Amazon?  

Zappos is an extraordinary story, but so is Tony, who sold his first business to Microsoft for more than a quarter billion dollars (Tony was in his mid twenties at the time).

But the core of Tony’s success lies in his philosophy around customer service, and I think all good marketers have something to learn from his story. As with Arianna, I’ve got tons to ask Tony, including:

- How is the new boss? Is Zappos changing Amazon, vice versa, or a bit of both? I know Zappos is retaining its brand, but do you spend much time with Amazon execs? How do the employees co-mingle, or do they at all?

- How is the supply chain integration working?
– “Are you still a little weird ?” (One of Zappos’s values is, “Create fun and a little weirdness.”)
– How big is Zappos marketing department, and how does it differ from a traditional approach?
– The Zappos Real Time Purchasing Map is pretty cool. What other real-time marketing initiatives is your team thinking of? How do you use data to drive your business?
– Tell us about the book, which you’ve said you wrote because “it was on your check list”… what else is on your checklist?

What do you want to hear about from Tony? Tweet it out with the #cmsummit hashtag, or leave a comment here!

Help Me Interview Arianna Huffington

By -


Longtime readers know that as each conference I host draws near, I invite you all to help me interview the luminaries who grace our stages. We’re one month out from this year’s CM Summit, and the lineup is incredible.  

I’m working backwards through the keynote conversations, and the conference will end with Arianna Huffington, the founder and EIC of The Huffington Post.

Arianna’s creation is now a top ten news site, has serious backing from a major private equity fund, has innovated in social media integration, and just generally become the shorthand for successful publishing in the age of the real time web.

I’ve got a lot to talk about with Arianna, including:

- The future of journalism: Can the Huffington Post ever compete with the newsgathering prowess of, say, the NYT? Does it need to? What models of journalism does Arianna see coming that might be different from today’s?

- Revenue models: Can the Huffington Post cross into strong, consistent profitability? And how do its legions of unpaid contributors earn value from their contributions online?

- Point of View: What has made the Huffington Post so successful – is it the clear POV that the site endorses?

- Today’s poliitical scene: What does Arianna make of the Tea Party movement? Of the current political climate in the US?

I could go on and on, but I’ll stop and ask you to either Tweet it out with the #cmsummit hashtag or leave me a comment below, if you’re so inclined. Thanks!

Do You Get the Signal?

By - May 02, 2010


Devoted readers may notice I don’t post here every day, and you may wonder – well what’s John up to then? Well, I’ve created a newsletter of sorts, a daily reading list with short commentary, called Signal. It’s an FM product and it lives here, at the Signal home page. Every day, I sort through hundreds of stories, most related to the Internet, media, and marketing world, and find ten or so that I find particularly noteworthy. I then annotate the links with a comment or two, and wrap the whole dealio up with a bow. You can subscribe to it as an email newsletter if you want, just put your mail up in the box on the right hand side of the page.  

I decided to do this because I wish I had such a product myself, and so far, everything I’ve ever made has followed that simple directive. Let me know if it works for you.

FWIW, my Monday Signal is up, and it gives you a sense of what the service is all about. Hope you like it.

My HP Input Output Interview

By - April 29, 2010

For those of you who might want to watch what I’m on about these days, this is a pretty good overview.

UPDATED: Fixed the autoplay with sound issue.

Help BigThink Interview…Me!

By - April 23, 2010


Next week, as part of HP’s sponsored Input/Output series, I’ll be interviewed by the folks at BigThink.  

Here’s the link to the webcast. I hope you’ll join. I’m proud to be part of this program, as past guests have included best selling thinkers/authors like Chris Anderson and James Surowiecki. I’ve got big shoes to fill, and I need your help to fill em.

With my role at Web 2 and the CM Summit, I’m usually the one interviewing folks, so the tables are being turned and I’m the one in the hot seat. This is your chance to ask me anything – whether it’s about my writings here, my views on key industry players, my role at Federated Media, my predictions for the year, or my favorite color for that matter. The interview is focused on a theme, one that anyone who reads this site knows well – “Marketing in the New Normal.” Of course, the new normal is the real time, social, and mobile web.

So, help me out – what do you want to hear from me about? Leave your questions here, or tweet them out to me with hashtag #hpio.

I look forward to your input!

CM Summit NYC in June: Agenda Is Live

By - April 19, 2010

Screen shot 2010-04-19 at 12.57.11 PM.pngI’m pleased to announce the agenda of our 5th CM Summit: Marketing in Real Time. I’m excited about of the mix of one-on-one interviews, hand-picked case studies, and focused discussions with leaders from major brand advertisers, agencies, and digital media companies. We’ve also added new networking opportunities so that conversation is at the center of the conference.

Our early-bird pricing is available until this Friday April 23rd, so register today.

Details in our release here.

What: CM Summit 2010: Marketing in Real-Time
When: June 7-8, 2010
Where: New York, NY
The extraordinary speakers at this year’s CM Summit include (more are coming!):

Tim Armstrong – CEO, AOL* Henry Blodget – EIC, The Business Insider * Joanne Bradford – CRO, Demand Media * Deanna Brown – President and COO, Federated Media * Chris Bruzzo – VP, Brand, Content & Online, Starbucks Coffee Company * Dick Costolo – COO, Twitter * Dennis Crowley – Co-founder, foursquare * Seth Goldstein – Entrepreneur, Stickybits * Omar Hamoui – Founder & CEO, AdMob * Tariq Hassan – VP Worldwide Marketing, Imaging & Printing Group, HP * John Hayes – CMO, American Express * Curt Hecht – CEO, Vivaki * Bradley Horowitz – VP, Product Marketing, Google * Tony Hsieh – CEO, Zappos * Arianna Huffington – Co-founder & EIC, Huffington Post * Ann Lewnes – SVP of Corporate Marketing and Communications, Adobe * Bob Lord – CEO, Razorfish * Joel Lunenfeld – CEO, Moxie Interactive * Mary Meeker – Managing Director, Morgan Stanley * Mike Murphy – VP, Global Sales, Facebook * Rob Norman – CEO Group M North America, IAB * Adam Ostrow – EIC, Mashable * Amy Powell – SVP, Interactive Marketing Paramount Pictures * Avner Ronen – CEO, boxee * Chris Schembri – VP Media Services, AT&T * Hilary Schneider – Executive Vice President, Yahoo! * Arthur Sulzberger, Jr. – Chairman, The New York Times Company * Omar Tawakol – CEO, BlueKai * Tuan Tran – VP Imaging & Printing Group, HP * Ken Wirt – VP, Consumer Marketing, Cisco * Susan Wojcicki – VP, Product Management, Google * Dennis Woodside – VP, Americas Operations, Google
Hope to see you there!