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The CM Summit Is Coming, Get the App…

By - May 20, 2010


If you’re coming to the CM Summit in a few weeks, or if you’re just curious about the lineup and content (which is sure to drive quite a conversation in the world of marketing), you should download the CM Summit mobile app. The app provides access to speaker, attendee, agenda, and sponsor information as well as twitter and news feeds. I’ve used it in beta and it’s pretty darn slick. Check it out! (Cross posted from FM blog).

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The Latest Signals, For All You RSS Junkies

By - May 17, 2010

As I do every three Signals or so, here are the links for you RSS readers out there. And for all you readers trying to decipher what I’m on about, there are hints all over these roundups. Not that you’re paying attention that closely, but still, the threads are there.

Tuesday Signal: Consider This

Monday Signal: The Open Book

Friday Signal: Thank God It’s Not Monday

Help Me Interview Omar Hamoui, CEO AdMob

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The CM Summit is three weeks away, and already I’ve asked for your input on four major voices in digital media and marketing: Arianna Huffington, Tony Hsieh, Tim Armstrong, and Arthur Sulzberger, Jr.

Next on the hit list is Omar Hamoui, CEO of AdMob, the mobile marketing company Google recently acquired for $750 million. That acquisition hasn’t gone as smoothly as Google would like – it’s still under FTC review, though a decision is expected any day now. Apple Inc. also bid for AdMob, but lost, and purchased competitor Quattro Wireless instead. Apple has since integrated Quattro and launched iAds, but Google has had to sit on the sidelines and wait.

What Omar can and can’t discuss will be somewhat impacted by the FTC rulings, but regardless, he can speak to the broader market, and certainly comment on Apple’s recent moves. To that end, questions I’ll be asking include:

– What do you make of Apple’s iAds? Anything really new there? How does AdMob respond?

– Do you think Apple will create a closed network?

– What formats can you imagine coming to mobile devices beyond what we’ve seen so far?

– You just re- launched AdWhirl – what’s the play there? What other ad products are in the works?

– What’s happening with location based services and mobile marketing? How long until this is at scale? Will you be able to use Apple based data, or will that be closed to third party networks?

– What do you make of HP’s entry into the market?

– You move your desk every six weeks or so. Why?

There’s far more to talk about, but I want your input. What do you think I should ask Omar?

Help Me Interview Arthur Sulzberger Jr., Chairman, The New York Times Co.

By - May 14, 2010


The CM Summit is now just three weeks away, I hope you can join us. We’ve got more than 450 folks signed up, and we’ll hit our limit pretty soon, so register now…

With that in mind, fourth on our hit list of CM Summit interviews is Arthur Sulzberger Jr., Chairman, The New York Times Co.

Arthur has led the Times for the past 13 years, and during his tenure the company has constantly innovated in digital publishing. The Times made news recently by announcing it would take a “metered” approach to pay as you go on the Times website. It was also a launch partner for Apple’s iPad. Below are some of the questions I have for Arthur, I welcome your input!

(And please, help me with questions for Tim Armstrong, Arianna Huffington and Tony Hsieh! Thanks!).

– How is progress on the “metered” approach to the Times? How did you come to this decision, and where does the project stand?

– The Times and its other properties are what the industry calls “premium” publishing brands, and you make most of your marketing revenue from “premium” brand advertising. What do you make of the whole remnant/DSP/exchange model?

– Talk to me about the differentiation of a branded environment online. What makes the investment worth it for you, for your marketing partners?

– What do you make of iAds? Are they competitive to your own sales force? Will you be using them on the NYT?

– The NYT was showcased in the roll out of the iPad. Is this device going to live up to its hype? What about the rest of the “pads” out there – RIM, Android/Google, HP, etc?

– Has the Times come up with any new forms of advertising products that you can discuss?

– What lessons have you learned going digital along the way (one that comes to mind is the precursor to the metered solution, called Times Select ?)

– How is doing, and how does it fit into the overall digital strategy?

So what would you like to know from Arthur Sulzberger? Leave a comment, or tweet it on #cmsummit. Thanks.

Help Me Interview Tim Armstrong at CM Summit

By - May 11, 2010

AOL-Tim-Armstrong_medium.jpgThird on our hit list of CM Summit interviews is Tim Armstrong, CEO of AOL.  

Tim has now held that title for just about a year. Lately he’s taken to rallying the AOL troops with this decidedly controversial slogan: “Beat the Internet!”

If you want to find out what that’s all about, how Tim’s first year on the job has gone, and more, please come to the conference. And if you want me to ask your question on stage, please leave it in comments here!

(And please, help me with questions for Arianna Huffington and Tony Hsieh! Thanks!).

Three Recent Signals

By - May 10, 2010

Readers have asked for links to the FM Signal here, and I’ve missed a few. So that you might stay in touch (in particular, all you 175K or so RSS readers), herewith are them links:

Tuesday Signal: A Walk in the Park You have to see the last item. Facebook is on its heels. Maybe it needs a HeelTastic(TM). See Friday….

Monday Signal: Sue Me! As Kara said, let’s try to keep it civil as we sue the sh*t out of each other, and if not that, then kill each other in the markets.

Friday Signal: HeelTastic! What happens when you drink a bottle of good red and write? Read on!

Help Me Interview Tony Hsieh

By - May 07, 2010


Next up on the hit list of amazing conversations at CM Summit is Tony Hsieh, CEO of Zappos, now a division of Amazon. Tony is also an author, and everyone who comes to the conference will get a copy of his new book “Delivering Happiness,” which will be published the first day of the event (June 7th). Who wants to take odds that the book will do well at Amazon?  

Zappos is an extraordinary story, but so is Tony, who sold his first business to Microsoft for more than a quarter billion dollars (Tony was in his mid twenties at the time).

But the core of Tony’s success lies in his philosophy around customer service, and I think all good marketers have something to learn from his story. As with Arianna, I’ve got tons to ask Tony, including:

– How is the new boss? Is Zappos changing Amazon, vice versa, or a bit of both? I know Zappos is retaining its brand, but do you spend much time with Amazon execs? How do the employees co-mingle, or do they at all?

– How is the supply chain integration working?
– “Are you still a little weird ?” (One of Zappos’s values is, “Create fun and a little weirdness.”)
– How big is Zappos marketing department, and how does it differ from a traditional approach?
– The Zappos Real Time Purchasing Map is pretty cool. What other real-time marketing initiatives is your team thinking of? How do you use data to drive your business?
– Tell us about the book, which you’ve said you wrote because “it was on your check list”… what else is on your checklist?

What do you want to hear about from Tony? Tweet it out with the #cmsummit hashtag, or leave a comment here!

Help Me Interview Arianna Huffington

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Longtime readers know that as each conference I host draws near, I invite you all to help me interview the luminaries who grace our stages. We’re one month out from this year’s CM Summit, and the lineup is incredible.  

I’m working backwards through the keynote conversations, and the conference will end with Arianna Huffington, the founder and EIC of The Huffington Post.

Arianna’s creation is now a top ten news site, has serious backing from a major private equity fund, has innovated in social media integration, and just generally become the shorthand for successful publishing in the age of the real time web.

I’ve got a lot to talk about with Arianna, including:

– The future of journalism: Can the Huffington Post ever compete with the newsgathering prowess of, say, the NYT? Does it need to? What models of journalism does Arianna see coming that might be different from today’s?

– Revenue models: Can the Huffington Post cross into strong, consistent profitability? And how do its legions of unpaid contributors earn value from their contributions online?

– Point of View: What has made the Huffington Post so successful – is it the clear POV that the site endorses?

– Today’s poliitical scene: What does Arianna make of the Tea Party movement? Of the current political climate in the US?

I could go on and on, but I’ll stop and ask you to either Tweet it out with the #cmsummit hashtag or leave me a comment below, if you’re so inclined. Thanks!