Carol Bartz at Web 2: Everybody Is Sticking Everybody Else In The Eye

(image) Continuing my journey through the highlights of our forthcoming Web 2 Summit (here's my initial take on Eric Schmidt), today I ask for your help in interviewing Yahoo CEO Carol Bartz. I am particularly pleased Bartz is coming, first because she's very good in conversation (and yes, often…

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(image) Continuing my journey through the highlights of our forthcoming Web 2 Summit (here’s my initial take on Eric Schmidt), today I ask for your help in interviewing Yahoo CEO Carol Bartz. I am particularly pleased Bartz is coming, first because she’s very good in conversation (and yes, often salty), and second because she fell ill the day I was to talk with her last year on stage, and we all missed the chance to hear her then.

However, much has changed since then, although Yahoo shareholders might argue not enough – in particular, not Yahoo’s down-to-sideways stock price (for a comparison to Google’s yearlong performance, see this chart). Those arguments have fostered serious chatter that Bartz might once again miss her Web 2 date – and this time not due to illness.

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The Points of Control Map: Now an Acquisition Game – Check It Out

As you know, part of visualizing the them for this year's Web 2 Summit included a map I dreamt up with a crew of possibly inebriated fellow travelers. I've been really pleased with the response to the maps' first iteration – we're closing in on nearly 100K unique visitors who…

Screen shot 2010-10-13 at 7.52.40 PM.pngAs you know, part of visualizing the them for this year’s Web 2 Summit included a map I dreamt up with a crew of possibly inebriated fellow travelers. I’ve been really pleased with the response to the maps’ first iteration – we’re closing in on nearly 100K unique visitors who have spent nearly six minutes each playing with the maps various features, which include two levels of detail, threaded location-specific commenting, and a cool visualization of key Internet players’ moves into competitive territories.

But when I brainstormed the map, I always wanted one feature that was a bit difficult to execute: Acquisition Mode. In the Internet Economy, there are there those who acquire, and those who dream of being acquired. This has always been so, but in the past few years it’s been less so. My sense is that is about to change.

To that end, we’ve added a layer to the map that allows anyone to suggest an acquisition, anywhere on the map – and it also allows us to vote for those ideas. My goal is a heat map of acquisitions, a collective intelligence layer, if you will, over the chess moves companies small and large are making in the battle to control key areas across the map.

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Currency

I'm very proud of a new platform launched today by American Express: Currency. Sometimes when a brand embraces the concept of truly being a publisher, they align with strong voices around the web, underwriting existing properties and helping them create new sections or services. But every once in a…

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I’m very proud of a new platform launched today by American Express: Currency. Sometimes when a brand embraces the concept of truly being a publisher, they align with strong voices around the web, underwriting existing properties and helping them create new sections or services. But every once in a while, a brand realizes that its marketing goals align with a very real need in the marketplace, one that for whatever reason hasn’t been addressed. That’s how Currency came to be.

Yes, Currency is an ongoing FM partnership, just as Open Forum is, but this one is a bit different – it’s for young adults just starting to grapple with financial issues (I wish it existed when I got out of college), and it’s got a lot of social media chops, including a game (called Social Currency natch) built on top of Foursquare that helps you track purchases. It also features tons of coursework to help folks get smart on important money matters, and everything – from reading an article to completing a course to checking into purchases – earns you Currency points.

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Last Few Signals…

….for those of you reading Searchblog in RSS and not watching ze Tweets….here are the Signals that I do over at FM's site. Weds. Signal: It’s a Good Day to Read The News Tuesday Signal: Location, Location, Location Monday Signal: Welcome to Summer, Now Get to Work You can sign…

….for those of you reading Searchblog in RSS and not watching ze Tweets….here are the Signals that I do over at FM’s site.

Weds. Signal: It’s a Good Day to Read The News

Tuesday Signal: Location, Location, Location

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A Slow Week Or So

I'll be traveling this next ten or so days, both for work and vacation, and not posting much here. However, I want readers to know I've read all the comments on my last Apple post, and plan a pretty detailed response once I come back. Thanks for reading and I'll…

I’ll be traveling this next ten or so days, both for work and vacation, and not posting much here. However, I want readers to know I’ve read all the comments on my last Apple post, and plan a pretty detailed response once I come back. Thanks for reading and I’ll see you in these pages soon.

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CM Summit: Help Me Interview Amex CMO John Hayes

The CM Summit kicks off next week on Monday morning with an interview of John Hayes, CMO for American Express. I’ve come to know John through my work at Federated, and I am certain this session will be lively and full of insights.   American Express is one of the…

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The CM Summit kicks off next week on Monday morning with an interview of John Hayes, CMO for American Express. I’ve come to know John through my work at Federated, and I am certain this session will be lively and full of insights.  

American Express is one of the world’s premiere brands, consistently ranked in the top 25 by marketing and business publications. Hayes has overseen the brand for 15 years, or put another way, since the Netscape IPO and through the rise of Google, Facebook, and Twitter. I’m looking forward to our conversation Monday. Here are a few topics I plan to cover:

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CM Summit: Help Me Interview Dick Costolo

I've come to know Dick Costolo, COO at Twitter, pretty well in the past year, though I've known him for much longer. FM and his previous company, Feedburner, had a deal in the early days of RSS, and I've always liked his point of view on our industry. Feedburner…

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I’ve come to know Dick Costolo, COO at Twitter, pretty well in the past year, though I’ve known him for much longer. FM and his previous company, Feedburner, had a deal in the early days of RSS, and I’ve always liked his point of view on our industry. Feedburner was acquired by Google, and Dick spent a short year or so there before moving on to Twitter.  

Since he joined, Twitter has rolled out a ton of new features, (mostly) fixed its platform stability issues, launched a beta trial of its advertising platform (Promoted Tweets), and managed to grow a few orders of magnitude to over 100 million uniques.

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Five Years In One Place, An Appreciation

Five years and about two months ago, I wrote a blog post announcing the creation of Federated Media Publishing. I will admit I was scratching an itch, not certain that it would work out. In that post I hedged a my bet – mainly because I was still smarting from…

federated-media-logo.jpgFive years and about two months ago, I wrote a blog post announcing the creation of Federated Media Publishing. I will admit I was scratching an itch, not certain that it would work out. In that post I hedged a my bet – mainly because I was still smarting from the loss of my previous business – The Industry Standard – and I was not certain that I (or the world) was really ready for me to run a company again.  

In short, I said that if the company succeeded, I might not stick around – after all, The Standard succeeded, and I stuck around, and that didn’t quite work out…well you can see where the psychology is going. This time, I remember telling myself, I’ll pull a Costanza and go out when I’m still ahead.

Well, that didn’t happen.

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Help Me Interview Hilary Schneider, EVP Yahoo!

The CM Summit is now just two weeks away, and already I've asked for your input on five major voices in digital media and marketing: Arianna Huffington, Tony Hsieh, Tim Armstrong, Omar Hamoui, and Arthur Sulzberger, Jr.Next up is Hilary Schneider, EVP Americas, Yahoo! Hilary is a crucial member…

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The CM Summit is now just two weeks away, and already I’ve asked for your input on five major voices in digital media and marketing: Arianna Huffington, Tony Hsieh, Tim Armstrong, Omar Hamoui, and Arthur Sulzberger, Jr.Next up is Hilary Schneider, EVP Americas, Yahoo! Hilary is a crucial member of CEO Carol Bartz’s team, running Yahoo’s largest and most public business in the US, among others.

Yahoo has not had an easy time of it these past few years, and Hilary has been there for the whole of the ride, including the frenetic, off again on again negotiations over possible acquisition by Microsoft, the subsequent search deal, the shift from Semel to Yang to Bartz, and more.

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