Last week was big for Twitter. After years of speculation about whether the company was going to have a business model, Twitter announced two deals at our Web2 conference – first with Microsoft’s Bing, and second with Google. Details of the deals were not disclosed, but as Google’s Marissa Mayers admitted onstage, there were indeed financial terms.
What those terms might be strike me as secondary to the fact the deals got done in the first place. Sure, they probably consist of some combination of data services fees and revenue sharing, but the fact remains that monetizing a real time search result remains an elusive art, and one that honestly, Twitter does not want to cede to either Google or Microsoft. So while the two battling search giants may toss a not-insignificant amount of Adwords or AdCenter revenue into Twitters’ coffers, what really matters is the the traffic these deals potentially represent, and the validation of Twitter’s role in the real time universe. That, I’d argue, is priceless.
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