I've been meaning to post a long-ish rant on the importance of celebrities taking control of their own platforms, but never gotten to it, in part because I'm not that enamored with the incessant selling of celebrity that occurs in our culture. Yeah, I sound like a grumpy old man,…
I’ve been meaning to post a long-ish rant on the importance of celebrities taking control of their own platforms, but never gotten to it, in part because I’m not that enamored with the incessant selling of celebrity that occurs in our culture. Yeah, I sound like a grumpy old man, but I can’t help myself. It bums me out – not because I don’t like celebrities, but because the current approach strikes me as driven by short term thinking.
If, instead, more celebrities actually used their fame to take control of their own destiny and build a platform for themselves, they’d last longer, be happier, and make more money – perhaps not as much all at once, but more over the long term. And what do I mean by “taking control of their own destiny”? Well, in a phrase, I mean “building themselves a platform through which they effectively communicate with, build, and deliver value to their fan base.”
Until recently, those platforms were controlled by others. But now, celebrities can roll their own. And that changes the game, if they chose to play.
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