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Click to Get Your Searchblog Discount: CM Summit Returns to San Francisco

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Last Fall we took a big step at FM and launched our own conference series focused on the media business, in particular, the marketing piece of the media business. Called The Conversational Marketing Summit (CM Summit for short), our inaugural event was a hit – though it didn’t sell out till the very last minute, leaving me a bit terrified no one would show up.

But given the speakers – Kevin Rose, Sarah Fay, Steve Hayden, The Ninjas, Suzie Reider and tons more – I should have known it’d be fine. We then repeated the event in New York this past June, and that was really a blast – we were joined by the CMO of GE, CEO of Ning, CEO of Hulu, and tons of case studies. And that one sold out early.

Now I’m proud to announce our line up for our second Fall conference, and offer SearchBlog readers a hefty discount to book. Here’s a selected list of our speakers:

* Jay Adelson, CEO,

* Miles Beckett, CEO, EQAL (that’s the lonelygirl15 folks)

* John Byrne, Executive Editor, BusinessWeek

* Bill Capodanno, Director, Central Marketing, Microsoft

* Justin Curtis, VP Creative Director, Grey SF

* Laura Desmond, CEO, Starcom MediaVest Group, The Americas (brand client list to die for)

* Mark Dowley, Partner, Endeavor (if you don’t know these master agents, you should)

* Rick Farman, Principal, Superfly Presents (think Bonnaroo, OutsideLands, CrowdFire….)

* Jeff Flemings, SVP/Renaissance Planning, VivaKi (think GM and a lot more...)

* Gian Fulgoni, Chairman, comScore (let’s get serious about measurement, shall we?!)

* Porter Gale, VP of Marketing, Virgin America

* Seth Goldstein, CEO,

* Scott Heiferman, CEO, Meetup

* Mark Rolston, Chief Creative Officer, frog design

* David Rosenblatt, Vice President, Google (the CEO of Doubleclick prior to the merger)

* Marc Ruxin, SVP, Director of Digital Strategy & Innovation, McCann WorldGroup

* Dan Scheinman, SVP & General Manager, Media Solutions Group, Cisco

* Deborah Schultz, Strategic Advisor, Social Media and Emerging Technologies (working with P&G)

Gggateclub * Michael Theodore, VP of Member Services,Interactive Advertising Bureau

* Joseph Turow, Associate Dean for Graduate Studies, Annenberg School for Communication, University of Pennsylvania (he’ll be debating Michael, above, on privacy and advertising policy)

And we’re still adding speakers. Now to the discount. Regular price for the event, which runs two full days at the lovely Golden Gate Club in SF (at left), is $1095. But I’ve got a code just for Searchblog readers that will get you $400 off. All you have to do to get this pricing is CLICK HERE.

It’s only good till Sept. 15th, so as they say on late night TV, act now!! See you in October!

And Google Knows…

By - September 08, 2008

….that what it knows is scary. Hence, this move. From the post on the Google Blog:

Today, we’re announcing a new logs retention policy: we’ll anonymize IP addresses on our server logs after 9 months. We’re significantly shortening our previous 18-month retention policy to address regulatory concerns and to take another step to improve privacy for our users.

And The Worm Slowly Turns

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If you don’t think this is keeping the folks up late at night over at Google, you’re wrong. And if they are NOT up late at night, sell your shares. From the Journal piece:

The Justice Department has quietly hired one of the nation’s best-known litigators, former Walt Disney Co. vice chairman Sanford Litvack, for a possible antitrust challenge to Google Inc.’s growing power in advertising.

Mr. Litvack’s hiring is the strongest signal yet that the U.S. is preparing to take court action against Google and its search-advertising deal with Yahoo Inc. The two companies combined would account for more than 80% of U.S. online-search ads.

Have you read John Heilemann’s excellent book on the impact of the Microsoft anti-trust deal on that company’s culture and business? It’s worth another look. Yeah, it’s called…Pride Before the Fall.

The Web IS an OS. Get Over It.

By - September 07, 2008

There is always a backlash against anyone calling anything the Web OS, mainly because, as folks point out quite accurately, the term “operating system” technically applies to the stack on top of PC hardware that interfaces between that hardware and a user’s intentions.

Here’s an example of what I mean – A Web OS? Are You Dense? In this story, the author, who I don’t know but I certainly do respect, gives Arrington a ton of shit for “not knowing anything about computers.” Well, color me dense because, yes, in fact, there is a Web OS, and it will be built on top of the Windows/Mac/PC OS, and that’s just fine with me, because I could care less about technical purist theories of what an OS is. I don’t care if it’s built on top of Windows, which is a “classic OS”. In fact, Windows, as I recall, was built on top of DOS for most of its career, so what does that make Windows? Not an OS? And DOS was built on top of some arcane machine language, I am sure. And we can keep dancing on the head of definitional pins, but to me….

To me, operating systems are computer-mediated realities that help us get stuff done. And to my mind, that makes Chrome an OS. A system that lets me operate sh*t. End of story.

Ambient Awareness

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Oh, I’ve kinda heard of that. Sounds familiar. Think I saw it somewhere, at some point.

From the NYT piece:

This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating. The ambient information becomes like “a type of E.S.P.,” as Haley described it to me, an invisible dimension floating over everyday life.

Google Says: We'll Get Our Own Data, Thanks

By - September 06, 2008


Not content to lease data from others who have satellites, Google today launched its own satellite into space. Via BeetTv, thanks Andy.

Talk about web meets world….this is yet another indicator of the integration of virtual and physical. And it brings Google one step closer to what I think could be the company’s Waterloo – a viral meme that Google is sensing too much, knows too much, and is too powerful. It may not be rational, but no one ever accused humans of being entirely rational.

Update: Apparently Google does not own the satellite, just the data….