Ambient Awareness

Oh, I've kinda heard of that. Sounds familiar. Think I saw it somewhere, at some point. From the NYT piece: This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together,…

Oh, I’ve kinda heard of that. Sounds familiar. Think I saw it somewhere, at some point.

From the NYT piece:

This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating. The ambient information becomes like “a type of E.S.P.,” as Haley described it to me, an invisible dimension floating over everyday life.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

3 thoughts on “Ambient Awareness”

  1. Has any one heard of this being used in a corporate environment? it seems that it could have great power in raising the awareness of others within an organization. Awareness of what others are working on can create opportunities for learning, collaboration, and innovation; ultimately leading to new product development and great ideas.

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