free html hit counter May 2007 - Page 4 of 8 - John Battelle's Search Blog

Updated: Google Universal Search: Expect Display, Video Ads

By - May 17, 2007

More on this as I get better connectivity and figure out my flight options. I’m stuck in La Guardia in thunderstorm hell. Here’s SEL:

Google is undertaking the most radical change to its search results ever, introducing a “Universal Search” system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.

The new system officially rolls out today for anyone using Google.com and searching in English. Not everyone will see it at first, but over the course of the next several days, Universal Search should be more, well, universal.

I plan to write about this at length if I ever get on a plane…

Update: Several of you have noted in comments that Google’s new approach to search is old news – Ask and A9 and others have had these kind of services for quite a while. True, for the most part (they have not combined them as aggressively as Google promises to). First, it’s notable that Udi Manber is making his first tuely public appearance as the face of Google search this week, and it’s not a coincidence that many of the search innovations he pioneered at Yahoo and A9 are now showing up at Google. Second, regardless of whether or not Google is simply playing catch up, the fact that it has decided to do this is quite significant. And it will no doubt send the folks at Ask and other places into paroxsyms, Google will, because it’s the market leader, get credit for what others have already done. Jim Lanzone, you now know what it feels like to be Steve Jobs when Windows came out…..

Lastly, and very importantly: this “gradual change” to a multi-media search result is a very tangible step toward the execution of intent-driven web navigation – and advertising. Expect display and video ads on the home page of Google very soon.

PS – I am focusing on family matters for much of the rest of the week. Back at it as I can be….

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Google v. Meetup

By - May 16, 2007

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A very clever morale booster and job baiting document from Meetup CEO Scott Heiferman.

At Google, you take the Google Bus with people as smart as you. Your fellow Googlers will probably be listening to Tech Talk Podcasts while coding.

At Meetup, you take the NYC subway to work. You’re part of the greatest melting pot on Earth. WARNING: Some of your fellow riders aren’t naturally excited about Google Apps.

Today Is Google "Searchology" Day

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I was invited to this search-a-palooza, but I’m in NYC and then SD tending to some business and family issues. I won’t be covering it, but you can follow it here.

Weiner Breaks Down the Yahoo Mission

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I’ve interviewed Jeff Weiner plenty of times (including this onstage interview in April at Web 2 Expo), and had enough off the record chats as well, to know that this post outlining Yahoo’s mission is a milestone of sorts for both Yahoo and Jeff.

That mission:

“To connect people to their passions, communities, and the world’s knowledge.”



Recall my earlier post on Jeff’s mission for his search group, before he was elevated to EVP, Network Division:

“To enable people to find, use, share, and expand all human knowledge.”



Sounds like Jeff’s earlier visions for search have begun to inform all of Yahoo lately….

Speaking of Odd Googly Things…

By - May 15, 2007

Where there might be an ad market, Google has a possible patent (ars)…This one in games.

Imagine a small bit of code that runs on either a PC or a console and monitors user behavior in video games—everything from the sort of car that people drive in racing sims to the conversations that they have in WoW. Imagine that this code examines saved game files to see what titles are currently being played, and imagine that it could look inside those files to learn about a user’s game choices and abilities. Now imagine that all this data is relayed back to a central server, where it is sliced, diced, and deep-fried, then used to serve highly-targeted ads that appear onscreen. Sound like spyware? Nope, it’s a new in-game advertising system that Google hopes to patent.

WWGD?

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What would Google do…if it had tons more assets? Tim asks….

Google Video Chief Leaves

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From Fortune’s blogs:

The writing was on the wall for this one since the moment last October that Google (GOOG) agreed to buy YouTube. Jennifer Feikin, the director and chief businesswoman of Google Video, is leaving the company. I’ve wondered ever since the deal was announced how Google Video and YouTube would co-exist inside the same company. YouTube so thoroughly vanquished Google Video, an also-ran product in terms of traffic, that Google was compelled to buy YouTube, if only to keep it out of the hands of Yahoo (YHOO), Microsoft (MSFT) or one of the several broadcast networks that should have bought it. Feikin, at least, has something of an answer to the question: She’s not sticking around to find out.